Harnessing Content to Strengthen Your Go-to-market

62% of B2B buyers can finalize a vendor list that is based on digital content, according to research by Forrester.

Therefore, the content that marketers create to educate and engage prospective buyers is now more important than ever before. So, how can you improve your marketing content strategy?

Find an answer in this webcast, which features insights from Jon Mycroft, Vice President of Integrated Publisher at TechTarget, and Lynsey Jenkins, Director of Enterprise Security Group Marketing at Akamai Technologies.

Vendor:: TechTarget
Premiered:: Aug 22, 2023
Format:: HTML
Type:: Webcast

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