[Research] Buyer Behavior and the New Marketing Funnel

To effectively target IT buyers, you must understand their typical buying behavior. Unfortunately, that’s not simple to do—their preferences change quickly and often.

Surveying 700 technology decision-makers, TechTarget sought to discover how IT buyers are approaching their buying journeys today. This e-book examines those findings, shining a light on:

How and where buyers are researching products
How intent data can drive effective content and outreach
And more

Take a look through the book to explore the insights in full and to unlock 5 significant high-level changes in IT buying behavior.

Vendor:: TechTarget
Posted:: Jun 16, 2023
Published:: Jun 16, 2023
Format:: HTML
Type:: eBook

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