How this florist giant managed to make businesses bloom
When FTD—now a floral industry giant—decided to transition from a traditional floral company model to become a sought-after tech company for gifting, they pursued a solution that could provide them with the flexibility to build an e-commerce platform where florists worldwide could craft their own website experiences and more.
That’s when they found Nacelle, who was able to help them evolve their technology stack with composable commerce and meet these new expectations.
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