The Digital Transformation Agenda
The Economist Intelligence Unit and Pegasystems conducted a global survey of 282 business leaders from three target industries: healthcare, financial services and telecommunications.
The survey reveals that business leaders see the rapid pace of change being driven by digital innovation as an opportunity to achieve competitive advantage.
It shows that they are prioritising the customer experience and organisational agility in their transformation initiatives this year. It also finds that they are mostly confident that they will meet their digital transformation objectives.
But the survey also reveals some areas for improvement, most notably the extent to which senior leaders are involved in the implementation of their company’s digital transformation strategy.