Profiting from big data

To successfully capitalize on big data, an iterative, experimental approach is essential to data-focused companies, and especially retailers, analysts say. In the cover story of this issue of CIO Decisions ezine, Senior News Writer Nicole Laskowski sheds light on how two retail companies -- one old (L.L. Bean) and one brand new (Etsy Inc.) -- are profiting from big data by adopting an R&D mentality predicated on A/B testing and other active analysis methods.

In our second piece, a cop-turned-Chicago CIO explains how he used open data to integrate data from various sources to improve the city's situational awareness and better serve constituents. In our third piece, we examine the Hortonworks' IPO and determine that big data enthusiasts shouldn't celebrate just yet, and also provide secrets to a data team's success.

Vendor:: TechTarget CIO
Posted:: Feb 8, 2021
Published:: Jan 26, 2015
Format:: PDF
Type:: Book

Already a Bitpipe member? Log in here

Download this Book!

Corporate Email Address:
You forgot to provide an Email Address.

This email address doesn’t appear to be valid.

Please provide a Corporate Email Address.

This email address is already registered. Please log in.
First Name:
You forgot to provide your first name.
Last Name:
You forgot to provide your last name.
Company Name:
You forgot to provide a company name.
Job Title:
You forgot to provide a job title.
Seniority:
You forgot to select your seniority.
Job Function:
You forgot to select your job function.
# of employees:
You did not select the number of employees at your company.
Industry:
You did not select which industry you are in.
Sub-Industry:
You did not select which industry you are in.
Address 1:
You did not provide a full local address.
Address 2:
City/Town:
You did not provide a full local address.
Country:
You did not select the country you are from.
State/Province:

You did not provide a full local address.
Zip/Postal Code:
You did not provide a full local address.
Phone:
You forgot to provide a phone number.

This phone number format is not recognized. Please check the country and number.
- I agree to TechTarget’s Terms of Use, Privacy Policy, and the transfer of my information to the United States for processing to provide me with relevant information as described in our Privacy Policy.
Please check the box if you want to proceed.
- I agree to my information being processed by TechTarget and its Partners to contact me via phone, email, or other means regarding information relevant to my professional interests. I may unsubscribe at any time.
Please check the box if you want to proceed.