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Analytics in a Big Data World: The Essential Guide to Data Science and its Applications, by Bart Baesens, is a guide to targeting and leveraging business opportunities by using big data and analytics to better understand, manage and strategically exploit the complex dynamics of customer behaviour.
Designed to be an accessible resource, it does not include exhaustive coverage of all analytical techniques. Instead it focuses on those that provide added value to business environments, in easy-to-understand terms without an emphasis on mathematics and the minutiae of statistical analysis.
This extract gives an overview of big data and analytics, its applications, analytic models, and job profiles in analytics, and includes a discount code for Computer Weekly readers.
- Vendor:
- TechTarget ComputerWeekly.com
- Posted:
- Feb 8, 2021
- Published:
- Oct 20, 2014
- Format:
- Type:
- Book
