Contact centers: Does automation hurt satisfaction?

Cover Image

Can automation improve the customer experience? Some say it can by creating a standardized, consistent experience. Automation technologies like interactive voice response, virtual agents, and automatic call distributors were created to do just that. Why, then, are companies trying to avoid them? 

In this e-book, you’ll learn why automation technologies don’t work for every use case, regardless of their intent. Next, examines frequently automated components of customer service and why some of them have succeeded, while others haven’t. Lastly, circles back to the biggest problem facing contact centers today: Identifying situations where the human touch is still necessary and should never be automated.

Vendor:
TechTarget Customer Experience
Posted:
Feb 8, 2021
Published:
May 28, 2014
Format:
PDF
Type:
eBook
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