You've requested...

Download this next:

Drive Meaningful Engagement with ABM

ABM has become a go-to concept for many B2B organizations, but the success of their programs has been mixed.

That’s in large part due to conflicts between the objectives of practitioners, the tactics they deploy and the way ABM really works.

Explore in this e-book why teams struggle with the shifts ABM requires of them, and discover a methodology by which they can drive substantive success with thoughtful, programmatic implementation of webinar series.

These are also closely related to: "Custom Event Calatlog 2014"

  • Your Framework for GTM Success

    How can your organization transform “alignment” from a buzzword into a performance-driving strategy? To answer that question, in this e-book TechTarget breaks down Forrester’s framework for planning and activating go-to-market (GTM) alignment.

    Read now to discover:

    • How your company can leverage Portfolio Marketing and Management (PMM) as alignment glue
    • The five components that comprise the Forrester Knowledge Enablement Model
    • How to prioritize those components within your organization
    • And much more

  • Computer Weekly - 16 March 2021: Containers play a key role in post-pandemic IT architectures

    In this week’s Computer Weekly, our latest buyer’s guide examines the key role that container technology will play in post-pandemic IT architectures. The UK government is under fire for its opaque approach to gigabit broadband strategy. And we assess the storage options for the growing volumes of unstructured data. 

    Also featured:

    • Tech leaders at Aberdeenshire Council are seeing opportunities to expand the remit of IT service management beyond IT.
    • We speak to Robert Wigley about his book, Born Digital, which looks at the societal impact of Generation Z and their technology-filled lives, as well as how the influence of social media leads to a lack of empathy.
    • Businesses can learn lessons from Nordic technology startups to prepare employees to return to the office after Covid-19 restrictions are eventually lifted.

Find more content like what you just read:

  • CW APAC - May 2021: Buyer's guide to HR software

    In this handbook, focused on HR software in the Asia-Pacific region, Computer Weekly looks at the considerations when choosing a human resource management application

    Download

  • Computer Weekly – 21 February 2023: Innovation not infestation – digitising pest control

    In this week's Computer Weekly, we find out how Rentokil Initial is using digital innovations to improve the age-old task of pest control. Leading experts offer a 15-point plan to improve diversity and inclusion in IT. And with all the excitement around ChatGPT, we ask whether business is ready to use the AI chatbot. Read the issue now.

    Download

  • Computer Weekly – 10 October 2017: The most influential women in UK IT

    In this week's Computer Weekly, we reveal our annual list of the 50 most influential women in UK technology, and interview this year's winner – investor and entrepreneur Sherry Coutu – to learn her thoughts on how to improve diversity in the IT workforce. Read the issue now.

    Download

  • Computer Weekly – 25 July 2017: How the DVLA is making driving digital

    In this week's Computer Weekly, we hear from the DVLA about how it is becoming a digital hub for motoring and moving away from its legacy IT. Our latest buyer's guide examines the future of data management. And we look at the importance of understanding the small print in your software licensing agreements. Read the issue now.

    Download

  • [Research] Buyer Behavior and the New Marketing Funnel

    Take a look through this e-book to discover 5 significant changes in IT buyers’ behavior and how your organization can leverage intent data in order to improve your content for and outreach to those buyers.

    Download

  • Computer Weekly - 16 February 2021: How Covid-19 has hit IT salaries and job prospects

    In this week's Computer Weekly, our salary survey reveals the impact of the coronavirus pandemic on IT professionals' wages and job security. A potentially deadly cyber attack on a US water plant highlight the risks to critical infrastructure. And we find out how NHS Scotland is using tech to support its vaccine roll-out. Read the issue now.

    Download

  • Computer Weekly – 19 September 2023: Securing Eurovision's online voting system against cyber attacks

    In this week's Computer Weekly, we discover how Once.net and Cloudfare defended the 2023 Eurovision Song Contest against cyber attacks. Our buyer's guide continues to look at integrating software-as-a-service applications, with the governance of SaaS connectivity to the fore. Read the issue now.

    Download

  • Computer Weekly – 14 January 2020: Building the internet of the future

    In this week's Computer Weekly, Cisco unveils the $5bn platform that it believes will be the future of the internet – we look through the details. The McLaren Formula One team discusses how IoT and data analytics have been key to its revival on the track. And we examine the importance of diversity in software development. Read the issue now.

    Download

  • Computer Weekly - 12 April 2022: Disney combines digital, data and creativity for ad opportunities

    In this week's Computer Weekly, we talk to Disney Advertising Sales about how it is using data to subserve story-telling excellence. We delve into how rising energy costs negatively impacted the the UK arm of Sungard Availability Services. And we look at the role of infrastructure as code in edge datacentres. Read the issue now.

    Download

  • MicroScope – June 2020: The surge in home working

    The shift by many to home working has created opportunities and challenges for the channel as it looks to help customers through the changes. Also discover the importance of diversity in your workforce, and how Covid-19 is affecting IT events

    Download

  • Achieving channel growth by recruiting influential MSPs

    Managed services and MSPs’ increasing influence on enterprise technology purchases has created an urgency for IT companies to recruit the right MSP partners. In this e-book, learn how to define and execute successful MSP recruitment initiatives. Discover how you can generate more recurring revenue and create a salesforce multiplier effect here.

    Download

  • A short guide to webinars for demand gen

    The content you select for your demand gen programs plays a critical role in progressing potential customers through their buyer’s journey, particularly as B2B buyers defer to a digital-first process that places sales far too late in the game. Access this e-book to learn more.

    Download

  • Getting sales reps to embrace analytics tools

    This e-guide, written by Scott Robinson (Director of BI at Lucina Health), explains why sales teams can be resistant to analytics tools, and how they can enhance the results of sales reps and managers.

    Download

  • Computer Weekly - 14 December 2021: The rules for a safer internet

    In this week's Computer Weekly, as the government publishes the Online Safety Bill, we look at what the laws mean for internet services. A ransomware victim shares the insider story of the trauma of losing their corporate IT systems. And we ask, what happens when quantum computers get too powerful to verify their output? Read the issue now.

    Download

  • Computer Weekly – 6 December 2022: Is Twitter still safe, and should you stop using the platform?

    In this week's Computer Weekly, with a litany of security and compliance issues caused by Elon Musk's takeover of Twitter, we ask if it's still safe for enterprises. Our latest buyer's guide examines the technologies and best practices behind data visualisation. And we look at the emerging devices for accessing the metaverse. Read the issue now.

    Download

  • Private cloud management: What enterprises need to know in 2021

    As an authority cited in the lead article in this e-guide explains, for many businesses "real time" means more frequent business intelligence reporting or data model updating. And yet, as another article in this e-guide explains, many organisations lack the infrastructure and culture necessary to deliver the required data.

    Download

  • Empowered Outreach: Your Ticket to Engaging Buying Teams

    In ESG white paper, explore how marketing and sales teams can work together to leverage research and analyst insights to build high-value, compelling content that engages buying teams within target accounts.

    Download

  • Computer Weekly – 2 October 2018: The most influential women in UK technology

    In this week's Computer Weekly, we announce our annual list of the 50 most influential women in UK technology, and talk to this year's winner, Code First:Girls CEO Amali de Alwis, about the challenges of achieving diversity in IT. Also, our latest buyer's guide looks at the future of collaboration software. Read the issue now.

    Download

  • Computer Weekly – 9 May 2017: Casting the IT skills net wider

    In this week's Computer Weekly, as research reveals that three-quarters of non-tech workers would be interested in a job in IT, we examine what's stopping them. We analyse the key storage elements of building a private cloud. And Bloomberg's head of data science talks about the benefits of machine learning. Read the issue now.

    Download

  • Computer Weekly – 13 February 2024: Intelligent defence – the role of data in the military

    In this week's Computer Weekly, we examine the role of data in tying together military operations across ground, air, sea and cyber. Has SAP finally convinced customers to migrate to cloud ERP? We assess the trends. And we talk to the CIO helping to set up the UK's fastest supercomputer. Read the issue now.

    Download

  • Marketing automation platforms: 5 key features

    Read this comprehensive list of features you should look for before choosing a marketing automation platform. See this breakdown of five key automation areas, with specific clusters of features outlined.

    Download

  • Computer Weekly – 26 July to 1 August 2016: Olympic vision: Technology on track for Rio Games

    In this issue we interview the CIO for the forthcoming Rio Olympics. The technology his team has put in place will support delegations from over 200 countries, including 10,500 athletes. We also look at data centre and open source security, as well as take a first look at what the new UK Prime Minister's approach might be to the digital economy.

    Download

  • Computer Weekly – 9 August 2016: Will Rio's 4G sink or swim?

    The Rio Olympic games are meant to be the fastest Games ever – not just for the athletes, but also for mobile data speeds. Users will want to upload photos and videos in real time. In this week's Computer Weekly, we investigate how operators are working round Brazil's patchy 4G. We also find out how Glasgow's smart city initiatives are evolving.

    Download

  • Boost Your Reach with the Right Content Distribution Plan

    Yes, creating standout content is important for successful marketing. But if you don’t effectively distribute that stellar content, then it goes to waste. Check out this TechTarget infographic to unlock 3 pro tips for improving your content-distribution strategy.

    Download

  • How to use containers in an HCI environment

    In this week's Computer Weekly, we examine how the fashion world and clothing retailers are using technology to better understand customers. Brexit continues to dominate conversation in the UK tech sector – we find out the hopes and fears of the industry. And we look at how to use OpenStack in a hyper-converged infrastructure. Read the issue now.

    Download

  • Computer Weekly – 30 August 2016: Get protected

    It is not uncommon for computer systems to be compromised by a company's own employees. In this week's issue we look at the Sage data breach, which highlights the risk every organisation faces from its staff. Staff are often motivated by revenge, but sometimes internal logins can be compromised, enabling hackers to circumvent firewalls.

    Download

  • Computer Weekly – 28 January 2020: IT must play its part in tackling the climate crisis

    In this week's Computer Weekly, we look at this year's World Economic Forum and find out how the IT sector is aiming to help tackle climate change. Our buyer's guide assesses onsite, offsite and cloud-based disaster recovery. And IT contractors are up in arms about the government's loan charge policy – we examine the issues. Read the issue now.

    Download

  • Computer Weekly – 22 November 2022: Cyber criminals target World Cup Qatar 2022

    In this week's Computer Weekly, as the FIFA World Cup opens in Qatar, we examine the cyber security threats from criminals targeting the event. We report from the Gartner Symposium on the latest predictions for enterprise software development. And we talk to the CIO of Kyiv City Council about managing IT in the shadow of war. Read the issue now.

    Download

  • Computer Weekly – 1 October 2019: The most influential women in UK technology

    In this week's Computer Weekly, we announce our annual list of the 50 most influential women in UK technology. Meet the winner, Debbie Forster, CEO of Tech Talent Charter, and find out who are this year's five rising stars. Also, our latest buyer's guide looks at the latest developments in robotic process automation. Read the issue now.

    Download

  • Europe's controversial digital vision for the next decade

    In this week's Computer Weekly, we examine the European Parliament's digital vision for the next decade, including controversial plans for a regional internet. GDPR is two years old – we find out how well the law is working. And we look at how the coronavirus crisis is affecting digital skills recruitment and training.

    Download

  • Europe's controversial digital vision for the next decade

    In this week's Computer Weekly, we examine the European Parliament's digital vision for the next decade, including controversial plans for a regional internet. GDPR is two years old – we find out how well the law is working. And we look at how the coronavirus crisis is affecting digital skills recruitment and training.

    Download

  • Computer Weekly - 22 September 2020: Can Arm stay strong under Nvidia?

    In this week's Computer Weekly, we examine the implications of the controversial acquisition of UK chip leader Arm by US rival Nvidia. Black Lives Matter has raised awareness of social inequalities, but is the tech sector becoming more diverse? And we ask if business software can learn from the addictive nature of social apps. Read the issue now.

    Download

  • Computer Weekly – 28 February 2017: Navigating software licences

    In this week's Computer Weekly, after SAP won a court case against a major customer, Diageo, over software charges, we look at what this means for users. We talk to the IT consultancy that recruits only autistic IT professionals. And we look at the CIO's big challenges for the year. Read the issue now..

    Download

  • Global ransomware attack is a security wake-up call

    In this week's Computer Weekly, we look at the global WannaCry ransomware attack that spread over 150 countries – will it be the wake-up call to take cyber security seriously? Also, find out how Moscow is leading the way in smart city digitisation. And our latest buyer's guide examines customer experience management.

    Download

  • Computer Weekly - 2 February 2021: Business intelligence helps ambulance service's pandemic response

    In this week's Computer Weekly, we find out how one ambulance service is using business intelligence tools to join up datasets to improve its response to the Covid-19 pandemic. Our latest buyer's guide examines video conferencing and collaboration. And we look at the benefits of real-time streaming data analytics. Read the issue now.

    Download

  • Digital Demand Generation

    In this e-book, “Digital Demand Generation,” part of a new series, Digital Skills Acceleration, we discuss how more intelligent content syndication can drive results in the short term and set you up for long-term success. Check it out now.

    Download

  • Computer Weekly - 8 September 2020: NHS whistleblowers at risk due to poor IT policies

    In this week's Computer Weekly, our investigation into NHS practices shows how poor IT policies are putting whistleblowers at risk. Our buyer's guide examines the networking implications of the surge in remote working. And we assess how well the public cloud giants responded to the demands of the coronavirus pandemic Read the issue now.

    Download

  • Why Unilever combines IT with business

    In this week's Computer Weekly, we find out how consumer goods giant Unilever has changed its thinking about IT to support a global digital transformation. The UK boss of Hewlett Packard Enterprise assesses progress after the first year since HP split in two. And we examine how software development is changing in the enterprise. Read the issue now.

    Download

  • Operationalizing ABM: Lessons Learned from Verizon's Success Story

    Dive into this case study to examine how Verizon Business Group, a division within one of the world’s largest telecoms firms, for a strong example of how a team has implemented ABM concepts at scale to realize broad benefits across many business areas.

    Download

  • Computer Weekly - 28 July 2020: Meet the CIO connecting IT in the most inhospitable environments

    In this week's Computer Weekly, we discuss the challenges of running global IT in the world of copper mining. We look at how tech vendors are adapting their products to meet the lockdown demands of working from home. And we examine how zero-trust methods can help secure container technology. Read the issue now.

    Download

  • Computer Weekly - 28 July 2020: Meet the CIO connecting IT in the most inhospitable environments

    In this week's Computer Weekly, we discuss the challenges of running global IT in the world of copper mining. We look at how tech vendors are adapting their products to meet the lockdown demands of working from home. And we examine how zero-trust methods can help secure container technology. Read the issue now.

    Download

  • Computer Weekly – 1 August 2017: The fields of Athenry – how Apple's datacentre plans are causing turmoil in a small Irish town

    In this week's Computer Weekly, we look into Apple's controversial plans to build a huge datacentre in a small town in the west of Ireland, and the local arguments it has caused. We find out how the Met Office is managing its vast quantities of weather data. And we examine Google plans to bring AI to the recruitment market. Read the issue now.

    Download

  • Computer Weekly - 13 July 2021: Driving intelligence - behind the scenes of Volkswagen's in-car software

    In this week's Computer Weekly, we go behind the scenes of Volkswagen's in-car software R&D centre. The UK's largest supercomputer has gone live in Cambridge – we find out how it will transform healthcare research. And we talk to DWP's digital chief about the restructuring of its IT capabilities. Read the issue now.

    Download

  • Computer Weekly - 19 July 2022: Tracking the rise of homeworking across the UK

    In this week's Computer Weekly, homeworking has more than doubled in the UK due to the pandemic – we look at the regional differences. The pressure is growing on cyber security teams – we find out how to avoid staff burnout and lost talent. And we examine the role that tech startups play in the growth of Amazon Web Services. Read the issue now.

    Download

  • Infographic: Content marketing strategy in a post-pandemic era - Engaging IT buyers

    When the pandemic hit and live events had to end organisations needed to rethink their marketing mix and move to a digital space. In this infographic, we share a few tips and tricks for developing engaging content in a post-pandemic era.

    Download

  • CW Nordics May-July 2020: Startups face tough decisions as coronavirus fallout hits

    Tech startups based in the Nordic region face difficult decisions as the Covid-19 pandemic leads to falling sales and investment.

    Download

  • Will mobile networks cope with the end of roaming charges?

    Download this issue of Computer Weekly to discover how the industry must face up to the challenges of implementing the new rules, around mobile roaming charges.

    Download