Social media casts benefits into the hands of businesses

Social media is making waves in business. On one hand, it's a relatively inexpensive and easy way for companies to see a spectrum of their audiences' behaviors, needs and desires. On the other, many organizations have had a difficult time realizing ROI from their social media investments.

In this e-guide, experts examine the business benefits of social media. By accessing, you'll find:

Connect IT's Joshua Greenbaum explain social collaboration ideas versus reality
Anne Stuart make the case for social media as a catalyst for more democratic business process management
Lauren Horowitz discuss how, with better planning and analysis, companies are seeing social dividends
And more

Vendor:: TechTarget Business Analytics
Posted:: Feb 8, 2021
Published:: Dec 16, 2013
Format:: PDF
Type:: Ezine

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