Tips for Maximizing the Success of your Event Investment
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Drive Meaningful Engagement with ABM
By: TechTarget
Type: eBook
ABM has become a go-to concept for many B2B organizations, but the success of their programs has been mixed.
That’s in large part due to conflicts between the objectives of practitioners, the tactics they deploy and the way ABM really works.
Explore in this e-book why teams struggle with the shifts ABM requires of them, and discover a methodology by which they can drive substantive success with thoughtful, programmatic implementation of webinar series.
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Empowered Outreach: Your Ticket to Engaging Buying Teams
By: Enterprise Strategy Group
Type: ESG White Paper
To effectively engage your audience and build sustainable, revenue-yielding relationships, you must establish a deep understanding of your buyers – their roles, pressures, challenges and objectives.
For sellers to effectively engage with buyers, they need to provide significant value to buyers – value that buyers can’t get from content that is already available to them.
In ESG white paper, explore how marketing and sales teams can work together to leverage research and analyst insights to build high-value, compelling content that engages buying teams within target accounts.
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MicroScope – June 2020: The surge in home working
By: MicroScope
Type: Ezine
How Covid-19 kick-started a shift to home working
The UK’s coronavirus-related lockdown has forced people to work from home and turn to the channel for support
Unlocking the potential of a diverse workforce
Yvette Steele, director of member communities at CompTIA, looks at the business benefits of opening the doors to a diverse workforce
How Covid-19 has turned the IT events calendar on its head
With coronavirus restrictions in place, IT vendors are replacing their conferences with digital events. Christine Horton looks at what this means for the channel
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Boost Your Reach with the Right Content Distribution Plan
By: TechTarget
Type: Infographic
Yes, creating standout content is important for successful marketing. But if you don’t effectively distribute that stellar content, then it goes to waste. Check out this TechTarget infographic to unlock 3 pro tips for improving your content-distribution strategy.
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The Truth About Mobile UC&C: Expert Roadmap
By: TechTarget Security
Type: eGuide
Despite the emphasis put on mobility in the world of unified communications and collaboration (UC&C), adoption of mobile UC&C clients is still very low. This expert e-guide discusses why, and what could make true solutions more meaningful.
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From Disney to dishwashers: Digital CRM to change customer experience
By: TechTarget Customer Experience
Type: eGuide
Access this expert e-guide to uncover how CRM has changed the entire customer experience and how this kind of technology can truly benefit your organization.
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BYOD Policy Creation Tips from Gartner
By: TechTarget Security
Type: eGuide
This expert e-guide offers key tips for creating a comprehensive Bring Your Own Device (BYOD) policy for compliance, consistency, security, and availability. Learn how you can get started by clicking through now.
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What to do when 58% of IT professionals won’t attend live events
By: TechTarget
Type: Infographic
Take a look at this TechTarget infographic for the essential tips and tricks for developing engaging content in a digital-first era.
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Infographic: Content marketing strategy in a post-pandemic era - Engaging IT buyers
By: TechTarget ComputerWeekly.com
Type: Infographic
When the pandemic hit and live events had to end organisations needed to rethink their marketing mix and move to a digital space. In this infographic, we share a few tips and tricks for developing engaging content in a post-pandemic era.
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RETURN TO OFFICE Post-Pandemic Workplace Insights Guide 2021
By: ARG, Inc.
Type: White Paper
ARG recently interviewed over 2,000 of your peers to uncover what they are doing to succeed in the new normal of hybrid and remote work. Download this guide to uncover key findings from the study, and get started on your own path to hybrid work success.
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How to maximize hybrid work through audio quality
By: Shure Inc
Type: Blog
With so many organizations now operating with hybrid or remote teams, 38% of companies indicate that collaboration is a key driver for office redesign. However, this collaboration can’t happen without the proper chat and meeting tools, meeting that video and audio quality must be top-notch. Access this article to learn more.
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3 data-driven tips to get buyers to love your emails
By: TechTarget
Type: Infographic
IT buyers receive a lot of emails. So, how can you craft emails that stand apart from the rest and drive deeper engagement? Discover three data-driven recommendations in this infographic by TechTarget.
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TechTarget: Key findings from media consumptions study
By: TechTarget
Type: TechTarget Media
We know buyers are constantly evolving. To better understand how buyers are researching tech solutions, we surveyed 600+ global technology buyers across IT management and senior business roles in TechTarget’s 2024 Media Consumption Study. Read on to learn more.
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A short guide to webinars for demand gen
By: BrightTALK by TechTarget
Type: eBook
The content you select for your demand gen programs plays a critical role in progressing potential customers through their buyer’s journey, particularly as B2B buyers defer to a digital-first process that places sales far too late in the game. Access this e-book to learn more.
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MicroScope: Grasp the social networking opportunity
By: MicroScope
Type: Ezine
An issue looking at the issues around social media, the growth in unclouding and some security industry predictions for the year ahead.
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Operationalizing ABM: Lessons Learned from Verizon's Success Story
By: TechTarget
Type: Case Study
Dive into this case study to examine how Verizon Business Group, a division within one of the world’s largest telecoms firms, for a strong example of how a team has implemented ABM concepts at scale to realize broad benefits across many business areas.
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Kicking Off HR Analytics: A How-To Guide
By: TechTarget Business Analytics
Type: eGuide
This e-guide provides five steps for kicking off HR analytics to meet goals and challenges. Read on to learn why meaningful metrics and narratives are essential when communicating HR analytics data.
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Optimising content management workflows with AI
By: TechTarget ComputerWeekly.com
Type: eGuide
This e-handbook explores how a pantheon of AI technologies -- from machine learning and natural language processing to image recognition and video search -- promises to revolutionise content management workflows and personalise customer experiences. Some words of caution, however. These are early days for AI-infused content management.
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MicroScope – July 2021: Life on the edge
By: MicroScope
Type: Ezine
With opportunities around edge computing on the up, we ask experts to weigh in on how the channel can approach using the tech to its advantage. Also discover how to encourage employees to take cyber security lessons seriously, and how collaboration is key to growth this year
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BYOD: Policy Creation and it's Increasingly Growing Need
By: TechTarget Security
Type: eGuide
This expert guide from SearchSecurity.com discusses how your methodology for BYOD policy creation could decide how effective your initiative is. Read on and discover a step-by-step guide for creating an efficient and effective policy.
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Step-by-step guide to implementing cloud-based DR
By: TechTarget Storage
Type: eGuide
In this exclusive e-guide, expert Brien Posey explains 6 steps and factors to consider when implementing cloud DR. Learn how to adapt this technology to fit your specific needs and find out more about each of these key considerations.
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The future of e-commerce and CRM
By: Oracle Corporation
Type: eGuide
Inside, learn about some trends vendors and analysts are predicting for the future of e-commerce and CRM, and explore key considerations when planning your CRM spend.
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Financial Management Systems Broken, But CFOs Still Not Sold On SAAS
By: TechTarget HR Software
Type: eGuide
This expert e-guide describes the value of software as a service (SaaS) financial management software, examines adoption trends, and offers advice regarding when and how to consider system replacement. Read on to learn more now.
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Digital Experience Management: the next stage for customer experience efforts
By: TechTarget ComputerWeekly.com
Type: eGuide
The interactions that customers have with companies and employers are increasingly digital in nature.The Covid-19 public health crisis has sped up this trend. Digital Experience Management can be seen as another turn of the CRM screw, but in a context where digital channels are dominant. Discover the next stage for customer experience efforts.
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Digital Experience Management: the next stage for customer experience efforts
By: TechTarget ComputerWeekly.com
Type: eGuide
The interactions that customers have with companies and employers are increasingly digital in nature.The Covid-19 public health crisis has sped up this trend. Digital Experience Management can be seen as another turn of the CRM screw, but in a context where digital channels are dominant. Discover the next stage for customer experience efforts.
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Developing the right social CRM strategies for improved customer service
By: TechTarget Customer Experience
Type: eGuide
Today's exclusive resource examines that steps businesses should take to ensure the seamless integration of social CRM into existing tools and processes. Discover the value you can glean from analyzing and nurturing customer feedback from social media channels.
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Smarter, connected meeting spaces
By: TechTarget ComputerWeekly.com
Type: Analyst Report
This report from analyst group Quocirca explains how to use smart technology to make meetings more effective.
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Managing Cloud Computing Risk
By: TechTarget Security
Type: eGuide
Have you done your best to reduce the risk of harm to your company in the event of a service interruption? In this e-guide by SearchCloudSecurity.com, gain expert insight on how to manage the risk of cloud outages as well as uncover a framework you can implement for evaluating cloud computing risk.
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A Computer Weekly buyer's guide to edge datacentres
By: TechTarget ComputerWeekly.com
Type: eBook
Edge datacentres seem set for a post-pandemic resurgence. In this 17-page buyer's guide, Computer Weekly looks at what makes them such an appealing option, the role infrastructure as code has to play and what's driving company adoption.
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6 customer service channels you need to support
By: Oracle Corporation
Type: eGuide
Where should you allocate resources to most effectively engage with current and potential customers? In this expert e-guide, Scott Sachs of SJS Solutions weighs the pros and cons of the 6 main customer service channels: Chat/video chat, phone, email, social media, customer self-service, and mobile.
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The Best of RSA: Mobile Security
By: TechTarget Security
Type: eGuide
To help organizations grapple with the new challenges of IT consumerization and BYOD, the RSA conference held its own session track specifically on mobile device security. Get an inside look into the session and gain key insight into the major issues today including BYOD policies and threats, and uncover new countermeasures and strategies.
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Capitalizing on Big Data
By: TechTarget Business Analytics
Type: eGuide
This expert e-guide from SearchBusinessAnalytics.com explores the need for data-driven decision-making skills in the age of big data, and reveals Gartner's basic business rules for driving big data success. Read on to learn more.
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eGuide Digital Marketing: Tips For Connecting With Your Customer
By: TechTarget Customer Experience
Type: eGuide
There are many new tools that claim to enhance customer experience management (CEM) strategies, including social and mobile channels. However, such initiatives can backfire if companies employ the wrong strategies. In this e-guide, learn how to best leverage digital marketing and CEM technologies to gain a deeper understanding of your customers.
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Overcoming APT and Today’s Sophisticated Malware
By: TechTarget Security
Type: eGuide
In this e-guide from SearchSecurity.com, hear from experts as they discuss the dangers behind malware and APT attacks and offer effective virus detection techniques to help you address them.
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Your Framework for GTM Success
By: TechTarget
Type: eBook
How can your organization transform “alignment” from a buzzword into a performance-driving strategy? Review this TechTarget e-book to unlock Forrester’s framework for planning and activating GTM alignment.
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4 Best Practices for Crafting Data-Driven Content
By: Enterprise Strategy Group
Type: Infographic
According to TechTarget’s research, 90% of buyers report that they’re more likely to engage with a business after consuming multiple pieces of that organization’s content. But that content has to be high quality. Download this infographic to learn how you can use data to create standout content.
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Marketing automation platforms: 5 key features
By: Marketo
Type: eGuide
Read this comprehensive list of features you should look for before choosing a marketing automation platform. See this breakdown of five key automation areas, with specific clusters of features outlined.
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Top 10 Backup Challenges and Expert Recommendations to Address Them
By: TechTarget Storage
Type: eGuide
Access this expert eGuide to learn about the backup challenges that companies struggle with today, and how to address them.
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[Research] Buyer Behavior and the New Marketing Funnel
By: TechTarget
Type: eBook
Take a look through this e-book to discover 5 significant changes in IT buyers’ behavior and how your organization can leverage intent data in order to improve your content for and outreach to those buyers.
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DR Planning: Top 10 tips
By: TechTarget Storage
Type: eGuide
This expert E-Guide explores the top ten DR tips from John Toigo to help navigate DR planning more efficiently and shows you how to justify your DR initiatives by analyzing critical DR data.
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CRM enters maturity as customer experience custodian
By: TechTarget ComputerWeekly.com
Type: eGuide
CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
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Expert tips for creating a mobile management strategy
By: TechTarget Security
Type: eGuide
Access this expert e-guide to learn more about creating a fluid mobile platform strategy to manage mobile diversity and then managing the diversity of mobile platforms.
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Endpoint Protection Best Practices Manual: Combating issues, problems
By: TechTarget Security
Type: eGuide
Consult this expert E-Guide for an overview of the evolved threats that are putting your endpoints at risk. Discover the must-see strategies for ensuring endpoint defense by clicking through to read more today.
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Computer Weekly 28 January 2020: IT must play its part in tackling the climate crisis
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we look at this year's World Economic Forum and find out how the IT sector is aiming to help tackle climate change. Our buyer's guide assesses onsite, offsite and cloud-based disaster recovery. And IT contractors are up in arms about the government's loan charge policy – we examine the issues. Read the issue now.
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Digital Demand Generation
By: TechTarget
Type: White Paper
In this e-book, “Digital Demand Generation,” part of a new series, Digital Skills Acceleration, we discuss how more intelligent content syndication can drive results in the short term and set you up for long-term success. Check it out now.
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Getting sales reps to embrace analytics tools
By: Oracle Corporation
Type: eGuide
This e-guide, written by Scott Robinson (Director of BI at Lucina Health), explains why sales teams can be resistant to analytics tools, and how they can enhance the results of sales reps and managers.
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The Tipping Point: Top Unified Communications Issues for 2012
By: TechTarget Security
Type: eGuide
This expert E-Guide from SearchUnifiedCommunications.com explores the top five unified communications issues organizations today are facing and how they will affect the transformation and evolution of UC for the better.
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What to expect in unified communications over the next decade
By: TechTarget Security
Type: eGuide
This expert E-Guide from SearchUnifiedCommunications.com takes a look at the coming decade and what you can expect from the world of communications and collaboration by the year 2020.
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Infosec 2012: How to Help Your Organisation Deal with Next-Generation Cyber-Attacks
By: TechTarget Security
Type: eGuide
This E-Guide offers expert insight on how to address next-generation cyber-attacks. View now to learn how network visibility can help you mitigate advanced threats, and much more!
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Mobile Security Software Keeps Corporate Data Safe
By: TechTarget Security
Type: eGuide
In this E-Guide from SearchConsumerization.com, discover how implementing mobile security software can help protect your corporate data from the inherent risks of the BYOD phenomenon.