Transform customer experiences and relationships: Three disruptive forces combine for breakthrough innovation
By: Hewlett Packard Enterprise View more from Hewlett Packard Enterprise >>
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Getting sales reps to embrace analytics tools
By: Oracle Corporation
Type: eGuide
Sales analytics tools can not only enhance the results of sales reps and managers, but they can also transform the roles of all of the members of the sales team. The upside of introducing sales analytics tools is that the process is easy. The downside is that transitioning roles is not always so easy.
This e-guide, written by Scott Robinson (Director of BI at Lucina Health), explains why sales teams can be resistant to analytics tools, and discusses the impact of analytics on:
- Sales teams
- Sales managers
- Customers
These are also closely related to: "Transform customer experiences and relationships: Three disruptive forces combine for breakthrough innovation"
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Marketing automation platforms: 5 key features
By: Marketo
Type: eGuide
There are plenty of options in the marketing automation platform marketplace for companies on the hunt for new marketing software.
But not every enterprise marketing platform interacts with customers and prospects and then funnels and digests those interactions equally well.
What features are must-haves?
Read this comprehensive list of features you should look for before choosing a marketing automation platform.
We've broken marketing automation features into 5 key areas, with specific clusters of features outlined.
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Improve customer experience with good customer data
By: Microsoft
Type: eGuide
Getting solid data involves a two-way exchange: customers need to be willing to offer their information to get personal service and marketers need to act effectively with that data to justify relinquishing consumer information.
The key to encouraging customers to share their data is to generate loyalty and improve customer experience.
In this e-guide, learn how you can build customer loyalty and improve customer experiences via quality and effective customer data collection and analysis. As a bonus, gain access to how companies like 7-Eleven, Walgreens, and Mazda are improving customer journeys by enabling mobile loyalty programs.
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Comparing CRM to CX
By: TechTarget ComputerWeekly.com
Type: Infographic
CXM and CRM systems help organizations boost customer satisfaction, but CXM focuses on how customers perceive a brand, while CRM helps employees understand their customers. In this article, we compare these platforms to help you decide which one is best for your business.
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MicroScope: Steering IT in the right direction
By: MicroScope
Type: Ezine
An issue looking at the timing of the ideal sales pitch and just what's happening with IoT and the channel.
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Customer experience maps vs. customer journey maps
By: TechTarget ComputerWeekly.com
Type: eGuide
Customer experience management is a set of processes a company uses to track interactions between a customer and the organization across every touchpoint. In this infographic, learn about the main differences between customer experience maps and customer journey maps, and why they are key factors in the operation of CXM software.
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A Computer Weekly buyer's guide to customer and employee experience management
By: TechTarget ComputerWeekly.com
Type: eBook
Businesses are facing new challenges to meet the expectations of customers and employees. In this 14-page buyer's guide, Computer Weekly looks at the benefits of the experience economy, the customer service implications of always-on mobile users and how digital platforms can engage customers across all channels.
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Customer service technologies emerge bloodied but unbowed from Covid-19 pandemic
By: TechTarget ComputerWeekly.com
Type: eBook
The pandemic caused many businesses to reassess their approach to customer experience. Customers were changing their behaviour, their channels, their brands and suppliers and organisations had to adapt. Download this exclusive e-guide and read more about the transformative impact of the pandemic on customer service and experience.
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Customer analytics in APAC: trends and best practices
By: TechTarget ComputerWeekly.com
Type: eGuide
In this e-guide, learn how organisations in the APAC region are harnessing the potential of analytics and what the future of analytics looks like from an application development and self-service perspective.
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Digital Experience platforms intensify customer engagement programmes
By: TechTarget ComputerWeekly.com
Type: eBook
Digital Experience Management platforms are developing and becoming more sophisticated as companies seek to intensify relationships with customers in order to gain competitive advantage against their peers. Improving customer experience will only become evermore important as companies endeavor to navigate an increasingly turbulent economy.
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US Retailer sees 6% customer satisfaction improvement and attrition drop with Teleperformance
By: Teleperformance
Type: Case Study
Maurices’ customer satisfaction score (C-SAT) for a prior 14-month period fell short of their 25-point goal. Download this case study e-book to discover the outcomes associated to Teleperformance’s action plan for Maurices, wherein the C-SAT review processes were updated, and Training Arcade rolled out to gamify agent learning.
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CRM Evolves Towards Digital Customer Engagement
By: TechTarget ComputerWeekly.com
Type: eGuide
This e-guide focuses on how customer relationship management has evolved towards engaging with customers through every channel, with digital to the fore.
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A Computer Weekly buyer's guide to digital customer experience
By: TechTarget ComputerWeekly.com
Type: eGuide
The pandemic has brought on changes to how organisations and their customers interact. In this 15-page buyer's guide, Computer Weekly looks at why firms need to adapt, what customer and employee experience has in common and what companies are doing to update the digital customer experience.
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Digital Experience Management: the next stage for customer experience efforts
By: TechTarget ComputerWeekly.com
Type: eGuide
The interactions that customers have with companies and employers are increasingly digital in nature.The Covid-19 public health crisis has sped up this trend. Digital Experience Management can be seen as another turn of the CRM screw, but in a context where digital channels are dominant. Discover the next stage for customer experience efforts.
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Digital Experience Management: the next stage for customer experience efforts
By: TechTarget ComputerWeekly.com
Type: eGuide
The interactions that customers have with companies and employers are increasingly digital in nature.The Covid-19 public health crisis has sped up this trend. Digital Experience Management can be seen as another turn of the CRM screw, but in a context where digital channels are dominant. Discover the next stage for customer experience efforts.
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Top 10 retail technology stories of 2019
By: TechTarget ComputerWeekly.com
Type: eGuide
Computer Weekly looks at what 2019 had in store for the retail industry – what technologies were retailers rushing to adopt and how is customer behaviour changing?
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MicroScope – December 2023: What does the future hold for Industry 5.0?
By: MicroScope
Type: Ezine
In this issue, we explore the future of Industry 5.0 to discover whether it's truly a tech revolution or just the next step in what has been promised since Industry 4.0. Also learn more about the risks and impacts of generative AI on data compliance and compliance, as well as seven steps you should take to engage customers while providing services
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Computer Weekly – 24 October 2023: Brewing data insights at Heineken
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we find out how brewing giant Heineken is building a data ecosystem to share insights and tap into AI capabilities. The UK is conducting an investigation into cloud supplier dominance – what will it mean for users? And we examine how generative AI could be used to improve customer experience. Read the issue now.
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Computer Weekly – 20 February 2018: The enterprise opportunities for smart speakers
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly as voice-activated smart speakers grow in popularity, we examine how IT teams can use the technology in enterprise applications. Our latest buyer's guide looks at the latest developments in CRM. And UK tech sector leaders tell Parliament why they are so worried about Brexit. Read the issue now.
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Computer Weekly - 25 May 2021: Making data an asset, not a threat
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we examine the latest developments in the UK government's National Data Strategy and what it means for the economy. Our latest buyer's guide explains the emerging technologies around computational storage. And we look at the advances in customer experience management during the pandemic. Read the issue now.
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Computer Weekly – 13 September 2022: Source responsibly: Tech sector efforts to root out forced labour are failing
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we analyse the technology industry's failure to extirpate forced labour and slavery from its supply chains. We find out how cyber security firm Okta is rebuilding customer trust after a major security incident. And we discover how Caterpillar is modernising its data management. Read the issue now.
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Computer Weekly – 20 March 2018: Where neuroscience meets technology
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we find out how computer scientists are using data, cloud and virtual reality to understand the brain and improve mental wellbeing. We analyse newly published government documents detailing the early problems with Universal Credit. And we look at how AI can help improve cyber security. Read the issue now.
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Computer Weekly – 5 October 2021: The most influential women in UK technology
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we reveal the 50 women chosen as the most influential in UK technology for 2021, and talk to the 10th winner of our annual list – Poppy Gustafsson, CEO of Darktrace. Also, our latest buyer's guide looks at digital customer experience technologies. Read the issue now.
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Computer Weekly - 9 August 2022: Eurotunnel's digital journey for the realities of post-Covid travel
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, the travel industry was devastated by the pandemic, but we find out how Eurotunnel is turning to digital to better engage customers in the post-Covid world. We examine the impact of the economic slowdown on the tech giants. And we explain all you need to know about data gravity. Read the issue now.
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Computer Weekly - 13 December 2022: AI experts question tech industry's ethical commitments
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, the proliferation of ethical frameworks has done little to change how artificial intelligence is developed – we look at the challenges. We examine the future of the UK semiconductor sector as the government launches a review. And we hear how NatWest has put data at the heart of customer strategy. Read the issue now.
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Three Ways Personas Can Improve ABM Performance
By: TechTarget
Type: eBook
Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.
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Infographic: 5 differences between call centers and contact centers
By: TechTarget ComputerWeekly.com
Type: eBook
Call centers and contact centers provide customer service in different ways. Decision-makers should understand which option best fits their organization's needs to optimize CX. Download our exclusive infographic to find out what is the difference between call center vs contact center.
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6 customer service channels you need to support
By: Oracle Corporation
Type: eGuide
Where should you allocate resources to most effectively engage with current and potential customers? In this expert e-guide, Scott Sachs of SJS Solutions weighs the pros and cons of the 6 main customer service channels: Chat/video chat, phone, email, social media, customer self-service, and mobile.
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Computer Weekly - 11 January 2022: How Pepsi is taking digital to the max
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we talk to PepsiCo's digital director about delivering innovation in customer experience. Our first buyer's guide of 2022 examines hybrid cloud storage. And we find out how Arkwright and Granville from the BBC sitcom Open All Hours are inspiring retailers 40 years on. Read the issue now.
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Computer Weekly – 24 May 2022: Set innovation free and make great ideas a reality
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we look at Gartner's call to innovate – and innovation across retail, the circular economy and the automotive sector. We talk to Verastar's CTO about customer engagement in its small business services. And we examine how poor data quality is frustrating corporate desires to be data-driven. Read the issue now.
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CW Innovation Awards: SIA taps blockchain for loyalty app
By: TechTarget ComputerWeekly.com
Type: eGuide
In this case study, learn how Singapore Airlines expanded its blockchain-based digital wallet, Kris+, into a broader digital lifestyle platform.
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Computer Weekly – 11 October 2022: Government bins IR35 reforms – what you need to know
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, after the government scrapped its IR35 reforms, we examine what IT contractors need to know. With hybrid working, employee experience is a priority – we look at how it meshes with customer experience initiatives. And we assess the options for unstructured data storage in the cloud and on-premise. Read the issue now.
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Technology industry at the cross-roads: Transforming quote-to-cash operations
By: TechTarget ComputerWeekly.com
Type: Essential Guide
This report from PwC, highlights the urgency for technology companies to reinvent their existing operating models to meet the fast-changing buying process.
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Audience engagement: How to be more interactive
By: BrightTALK by TechTarget
Type: BrightTALK Webinar
Webinars should be a crucial part of any marketing strategy. In order to effectively engage buyers, content creators need to take a more interactive approach to deliver a meaningful webinar. Tune into this webinar to learn more.
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Computer Weekly - 26 July 2022: Inside Russia's Ukraine information operations
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we get the inside track on Russia's disinformation operations attempting to spread propaganda and cyber threats about the invasion of Ukraine. Our new buyer's guide looks at customer and employee experience management. And we assess 10 top Kubernetes backup suppliers. Read the issue now.
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New tech on the block: Planning for blockchain in the retail and consumer packaged goods industries
By: TechTarget ComputerWeekly.com
Type: Essential Guide
This research from Deloitte identifies the areas with the biggest immediate opportunity for retail and consumer packaged goods (CPG) businesses looking to invest in blockchain technology.
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March ezine: Making tracks to SD-WAN growth
By: MicroScope
Type: Ezine
SD-WAN is a technology on the rise and there are clearly plenty of channel opportunities out there for those that get a firm grip on deployment and installation
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Business Analytics: how AI is augmenting analysis, and bolstering data literacy shortfalls
By: TechTarget ComputerWeekly.com
Type: eGuide
Artificial Intelligence and human analysis have been coming together in recent years. Whether using packaged BI and data preparation tools, or languages like Python and R, business analysts and data scientists and engineers alike have been exploring the use of machine learning algorithms to augment their data analyses. Read more in this e-guide.
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The components and objectives of privacy engineering
By: TechTarget ComputerWeekly.com
Type: eGuide
In this e-guide, read more about the differences and similarities of privacy by design and privacy engineering, the main components and objectives of privacy engineering, and how privacy engineers can help promote innovation and trust among employees and clients.
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Computer Weekly – 12 May 2020: Will the NHS's Covid-19 contact-tracing app work?
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we get the expert reaction to find out if the NHS contact-tracing app will work. Staying close to clients is crucial through lockdown – we look at the importance of customer experience management. And one CIO explains how he implemented a digital transformation plan in two weeks. Read the issue now.
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September ezine: Thinking digital in the world of storage
By: MicroScope
Type: Ezine
The full report of the recent MicroScope storage roundtable discussing how cloud and GDPR has changed the industry
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Computer Weekly – 8 November 2022: How the US-China chip war will affect IT leaders
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, as the US ramps up semiconductor sanctions on China, we examine the ramifications across the tech sector. Cyber criminals are turning to new forms of encryption – we talk to the Dutch researchers trying to catch them. And we look at what cloud providers need to do to improve customer experience. Read the issue now.
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A Computer Weekly buyer's guide to next-generation retail technology
By: TechTarget ComputerWeekly.com
Type: eGuide
Customers' shopping habits were changing long before the coronavirus pandemic accelerated the e-commerce boom. In this 18-page buyer's guide, Computer Weekly looks at the tech innovations retailers are using to adapt and better serve customers.
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Best practices for enabling industrial DataOps
By: HighByte
Type: White Paper
Industrial DataOps is the dominant framework for mastering 4.0 data transformation projects, and it is key for leveraging solutions that can deliver data to users for a real-time view of the enterprise. Read on to learn about a solution that can help manage data in a common format that is ready to consume, contextualize, and scale for the customer.
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CIO Trends APAC: Developing a data-driven culture
By: TechTarget ComputerWeekly.com
Type: eGuide
In this e-guide, read more about what organisations in Asia-Pacific are doing to sharpen their data analytics strategies to cope with business demands in a challenging economic climate.
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Computer Weekly – 27 February 2024: Microsoft's 'unfair' cloud licensing under scrutiny
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we examine claims that Microsoft's licensing policies are damaging competition in the cloud. Our latest buyer's guide asks if hybrid cloud is now CIOs' end goal, and not just an interim step on the journey. And we look at how the focus on customer experience is impacting the unified comms market. Read the issue now.
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CW Innovation Awards: Flybuys cranks up cloud for service efficiency
By: TechTarget ComputerWeekly.com
Type: eGuide
In this case study, learn about Flybuys' migration to the cloud, how they integrated security from the start and developed a change management plan to ensure key stakeholders were proactively engaged.
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Marketing analytics, big data and ethics
By: TechTarget ComputerWeekly.com
Type: eGuide
In this e-guide, we discuss the how important respecting the data privacy of customers and prospective customers is for companies trying to make a profit. For commercial organisations, finding this ethical balance between making money from data and safeguarding the privacy of personal data is more important than ever thanks to the EU's GDPR.
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Infographic: Four emerging data integration trends
By: TechTarget ComputerWeekly.com
Type: Infographic
To build up an effective data and analytics architecture, enterprises should look at leveraging new approaches in data integration. In this infographic, we take a look at four emerging data technologies to consider for future data integration projects.
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5G vs. Wi-Fi 6: What's the difference?
By: TechTarget ComputerWeekly.com
Type: Infographic
Data is at the heart of every modern enterprise. As more companies master the big data management process, forward-thinking ones are applying intelligent forms of analytics to extract more value from the data in their systems. In this infographic, we take a lot into the concepts of big data and machine learning, how they differ and how they relate.
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How to use containers in an HCI environment
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we examine how the fashion world and clothing retailers are using technology to better understand customers. Brexit continues to dominate conversation in the UK tech sector – we find out the hopes and fears of the industry. And we look at how to use OpenStack in a hyper-converged infrastructure. Read the issue now.