These are also closely related to: "HPE Social Enterprise Services"

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  Social media listening pulls direct opinion, focus groups get personal

  By: TechTarget Customer Experience

  Type: eGuide

  More and more organizations are retiring traditional customer intelligence approaches – like focus groups and phone surveys – in favor of social media listening. But do these old-school methods of gaining customer insights still have a role to play?

  This expert e-guide examines how your organization can use social media to gain customer insights, as well as the value that older information-gathering methods still bring to the table.

  Also inside, uncover best practices for customer experience management (CEM) from a social media perspective.

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  Marketing strategies to improve customer understanding

  By: TechTarget Customer Experience

  Type: eGuide

  In our customer-centric market, the voice of the consumer is having a major effect on day-to-day business decisions. Using highly interactive outlets such as social media and mobile devices, companies have more access to customers and their feedback than ever before, allowing them greater opportunity for improving customer experience management (CEM).  

  But the varied nature of these channels also means they require a different marketing approach in order to successfully drive customer engagement.

  This expert e-guide reveals tips and advice to help readers utilize marketing strategies to best improve the customer experience and understanding.

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