Persona Pitfalls
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Three Ways Personas Can Improve ABM Performance
By: TechTarget
Type: eBook
This e-book, Three Ways Personas Can Improve ABM Performance, discusses how you can ensure your personas are helping you reach the right people at the right time in your accounts so you can improve the performance of your ABM program.
You’ll learn why these three areas could impact your results and what you can do differently to improve ABM outcomes:
- Avoid overweighting persona frameworks toward typical titles and targeting.
- Define new personas that emerge due to specialization and new ideas or technologies.
- Get insight on real buyers to evolve your approach in opportunity management.
Download today to learn more.
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Unlock ABM Potential: Innovate Your Strategy with Intent Data
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“ABM isn’t some sort of magic revenue easy button,” explains TechTarget’s CMO John Steinert, “…for your ABM to succeed, the work involved will have to be materially more effective than ever before.”
So, how can you supercharge the efficacy of your organization’s ABM strategy? Authored by Steinert, this e-book answers that question, outlining 3 ways that your business can boost account-based marketing revenue through harnessing high-quality intent data.
Download the book to access these insights.
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When seeking outsourced content creation assistance, 41% of marketers rank finding partners that can empathize with their audience as a top challenge.
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Tune into this TechTarget webinar for expert insight into how persona thinking should inform marketing and sales execution as customer decision-making processes continue to evolve and expand.
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Preparing for S/4Hana upgrade
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In this B2B Buyer Persona Framework, explore how B2B buyers differ from B2C personas, B2B functional and emotive attributes, and much more. Save the exclusive Forrester framework here.
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Operationalizing ABM: Lessons Learned from Verizon's Success Story
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Computer Weekly – 12 December 2023: Shaping the modern workplace
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In this week's Computer Weekly, we examine how the shift to cloud services and the need to deal with a hybrid workforce have changed modern IT. The emerging area of computational storage promises performance boosts for demanding workloads – we look at the challenges. And we find out how Zoom plans to exploit GenAI. Read the issue now.
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In this issue, we explore how the growing hype of generative artificial intelligence is set to make change in the storage and backup management world, as well as the concerns and limits of the technology. Also, read about the importance of getting MSSPs and suppliers on the same page, and how SSC is moving to meet customer needs.