You've requested...

Share this with your colleagues:

Optimizing Customer Retention Programs

If a new window did not open, click here to view this asset.

Download this next:

Measuring, Monitoring and Improving Customer Experience

Today’s organizations are realizing that improving customer experience management (CEM) strategies can provide a substantial competitive advantage – but implementing a successful CEM improvement strategy can be difficult.

Check out our exclusive CEM expert guide to learn  essential strategies for improving the customer experience and discover 10 simple, inexpensive ways to improve the customer experience, including:

  • Create a well-balanced customer experience team
  • Give customers a personalized experience
  • Act on customer feedback
  • And more.

These are also closely related to: "Optimizing Customer Retention Programs"

  • Personalized marketing drives customer engagement, loyalty

    Today's market is hyper-competitive, especially since customers are willing to switch companies faster than ever to get the level of customer service they expect.

    Standard Life, an investment company, needed a way to boost retention rates. They found that by using data from multiple channels, they were able to create 360-degree views of individual customers.

    Personalized marketing has fostered a deeper sense of loyalty and greater customer engagement. Access this case study to see how Standard Life gained an 8% boost in inbound conversion, reduced the risk of customer churn, and more.

  • NFV and SDN: The businesses benefits you need to know

    Service providers are moving toward transformation of their services, networks, and operations by leveraging software-defined networking (SDN) and network functions virtualization (NFV) key capabilities.

    But, as important as it is to lay out the technology ‘how-to’ in SDN and NFV, for this transformation to succeed, it is possibly even more important to understand the business benefits and values of this transformation.

    This white paper quantifies the business benefits of NFV-based managed enterprise services. Access now to learn about these benefits and a consulting service that can help build the business of a SDN and NFV network.

Find more content like what you just read:

  • Faster analytics, bigger volumes: How 7 companies digitally transformed

    This paper examines how 7 companies transformed their businesses by leveraging advanced analytics. Discover new ways to integrate data and drive innovation by managing large volumes, even for big data and IoT.


  • Comprehensive evaluation of top customer analytics providers

    This report evaluates significant customer analytics providers, including Adobe, IBM, SAP, SAS, and more, based on product fit, customer success, and client demand. Access now and discover which solution is the right fit for your enterprise so that you can better understand your customers and meet their needs and expectations.


  • The big returns from big data

    Organisations can earn an incremental ROI of 241 percent by using big data technology to examine large and complex data sets, according to this report from Nucleus Research.


  • How to survive in the era of data-driven marketing

    This white paper discusses how to improve your customer intelligence with real-time data analytics that can enable quicker response to customer needs. Discover how a centralized marketing analytics platform can enable your enterprise to implement true "data-driven" marketing and gain invaluable insight into what your customers want.


  • Improving CRM technology use while boosting profits

    It's no secret that increasing customer retention significantly boosts profit – and it takes modern CRM strategies to get there. That's why it might be time for you to take another look at your CRM tools. Use this white paper to help your assess how valuable and functional your CRM apps really are or to help jumpstart your next implementation.


  • Focus on customer retention to maximize profits

    Increasing customer retention involves a company-wide shift to a customer-centric business model. Discover ways to align sales, marketing, product development, and tech support teams with effective CRM technology.


  • Unlocking the value of big data

    This independent report provides the first in-depth assessment of the role that data-intensive technology can play in supporting jobs and growth in Ireland over the next five years.


  • Data breach: What's the actual cost?

    Learn the true cost of a data breach in 2016. Obtain detailed knowledge of not only the monetary costs of a major data breach but also the details of lost business, 7 global megatrends in the cost of data breach research, and the biggest implications for your organization.


  • Bolster customer loyalty in 3 simple steps

    Customer loyalty, or retention, isn't just the key to success, it's vital and your business' continuation depends on it. Access this e-book to learn how to reimagine your customer loyalty strategy in three easy steps. You'll also learn how to identify your most loyal customers, personalize experiences just for them, and more.


  • Leveraging big data: Build an integrated, personalized CEM strategy

    In this white paper you will learn how to use big data to build an integrated, more personalized approach to marketing, business strategies, customer service and more.


  • Right on schedule: Discover top governance-based records tips

    Check in with the experts at to learn how a solid records retention schedule can track and maintain relevant legal and regulatory data.


  • Analytics in a Big Data World

    This extract from Bart Baesen's book gives an overview of big data and analytics, its applications, analytic models, and job profiles in analytics, and includes a discount code for Computer Weekly readers.


  • The Economic Value of Data

    Big data analytics promises to boost customer centricity and profitability for financial services firms, according to this report from Cognizant.


  • 8 technologies worth tweeting: Generate revenue with mobile BI

    Access this white paper and understand how to turn buzzwords, like "predictive analytics," into benefits. Learn how to support new growth strategies and drive new revenue using eight important technologies, such as master data management.


  • 5 essential customer service questions answered

    In this white paper, learn customer service teams can leverage customer data using a mobile-first analytics platform to increase productivity. Additionally, learn the answers to 5 questions that are essential for customer service success.


  • 5 ways storage strategy drives success

    Access this eBook to learn how all-flash storage can be used to scale up application infrastructure to meet customer expectations and minimize CAPEX and OPEX costs.


  • Big Data BlackOut: Are Utilities Powering Up Their Data Analytics?

    This report from Capgemini Consulting identifies a disparity between the utilities industry's perception of big data analytics and its implementation of the technology.


  • Mobile phone app opportunities for business

    Over the past 12 months, the global market for applications – fuelled by the astonishing and unprecedented activity experienced on Apple’s App Store and iPhone – has continued its stellar levels of growth.


  • Develop a comprehensive customer marketing strategy

    Customer retention is more important than ever. This e-book will explore what customer marketing entails and the value of developing a solid strategy around it. Learn how to implement a customer marketing strategy for your organization.


  • CEOs are from Mars, CIOs are from Venus

    Ian Campbell, board advisor for Value Retail, talks about what CIOs need to do to ensure they are “on the same planet” as the CEO and board members of any organisation in this PowerPoint presentation.


  • Monetising the Mobile Content Plan

    This exclusive report for Computer Weekly readers by Juniper Research, offers a comprehensive briefing on the routes Mobile Network Operators (MNOs) taking to develop new business models.


  • 6 places you can improve your data analytics capabilities

    Download the Keystone Research whitepaper to see how top performing enterprises use their IT investments to store, process, and use data to make more effective, real-time decisions.


  • How social can turn customer conversations into cash

    Using the banking industry as a use case, access this white paper about social media to discover how you can seize the opportunity to redefine your brand and earn new customers by tapping into conversations, status updates, and more.


  • Open Group: FAIR -ISO/IEC 27005 Cookbook

    The purpose of this document is to help the security practitioner responsible for their organization’s risk estimation function to utilize The Open Group Risk Management Frameworkin an ISO/IEC 27005 structured process.


  • The business impact of SQL Server 2014, 2012

    In this Forrester report, learn how Microsoft SQL Server 2014 and 2012 can help companies reduce management and resource costs, drive incremental revenue from improved performance and reliability of systems, and improve IT and end-user productivity.


  • Global Information Security Workforce Study

    There will be an estimated shortall of 1.5 million in the global information security workforce within five years, this study from (ISC)² predicts.


  • How to calculate WebRTC ROI

    In this white paper, Dean Bubley, founder of Disruptive Analysis, discusses several use cases for calculating the ROI for the open-framework WebRTC in contact centers. As WebRTC becomes a larger norm, learn how to calculate its ROI for your organization and make the most of your investment.


  • How flash storage improves SaaS infrastructure

    SaaS business process applications will grow by 24% this year, twice the growth rate of the overall market. Read on to learn about an all-flash array that can enable your enterprise to achieve the optimum balance between application performance, controlling costs and providing the best service.


  • How cloud platforms improve employee engagement tools

    Employee engagement is a critical component of talent retention in today's competitive market. Watch this brief video to learn how to use a cloud platform to host engagement tools, thus enabling the delivery of an intuitive user interface that enables HR to better reach across all devices.


  • BCM: 383 breached companies reveal their experiences

    The Ponemon Institute surveyed 383 companies in 16 industry sectors about their experience with data breaches. Learn how the majority of these companies are solving breaches efficiently and cost-effectively with business continuity management (BCM.)


  • 2013 Cost of Data Breach Study: UK

    The cost of data breaches has risen for UK organisations iover the past year, but companies that appoint chief information secruity officers with enterprise-wide responsiblities can reduce their costs, this report from the Ponemon Institute reveals.


  • How to simplify employee recognition and reward processes

    HR can contribute to employee engagement practices through a recognition and reward program. Watch this brief video to learn about a cloud-based reward program and how to simplify the process of recognizing and rewarding employees for their work.


  • CW Buyers Guide: Human Resource Management

    In this 10-page buyer's guide, Computer Weekly looks at the HR Management technologies available and what they can offer to organisations.


  • 7 red flags to address when choosing a data center provider

    This strategic white paper identifies 7 red flags that should raise concern for IT professionals selecting a data center provider. Some of these red flags include: high rate of employee attrition, issues with facility upkeep, inattentive data center employees and more.


  • How to choose the right sized backup for you

    This white paper provides a guide for choosing the right backup size for your storage needs. Read on to learn about how capacity and data retention can impact backup performance so that you can make an informed purchase decision.


  • Bringing Dexterity to IT Complexity

    Find out what's slowing down IT transformation, from company commitment to planning and execution.


  • Modern compliance supervision ensures complete audit-readiness

    This infographic details how the proper next-generation supervision can provide a flexible workflow, visual reporting, and complete audit-readiness for financial organizations.


  • 5 critical KPIs for finding enterprise success

    This report identifies the KPIs that you can leverage to improve your business, regardless of your industry. Access now to learn more about these indicators.


  • How proactive analytics is improving customer service

    Explore the market trends propelling proactive analytics forward. Learn about the new tools required by real-time analytics that will improve customer experience and why proactive analytics are becoming a central focus for so many businesses.


  • Self-service customer support: How to measure success

    Access this webinar to learn how to measure case deflection and self-service success, the differences between the two, and provide customers with the support they expect in order to grow and maintain retention rates.


  • The true cost of owning a cloud based contact center

    See the differences of cloud verses on premise contact center TCO. Access now to discover the quantitative, qualitative, impact of moving towards the cloud.


  • What should you look for in an ideal MSP reporting solution?

    This informative guide explores 7 key tips for MSP success and how you can provide top-tier services.


  • Surprising new tools for big data analytics

    Benchmark Reports examine customer perceptions and adoption rates of technologies in the business intelligence (BI) market. Each report focuses on a specific area and surveys BI and IT professionals to understand the current market for that segment.


  • How to build a data-driven culture in your business

    Reaping the benefits of big data is no small feat. In this handbook, big data experts discuss how they are meeting the challenges of big data full on.


  • Biggest challenges to digital transformation

    Many organizations are implementing new digital technologies to transform business models and processes, but this won't result in greater productivity unless the workforce is prepared. Learn the biggest challenges that enterprises in Australia and New Zealand have faced on their digital transformation journeys.


  • Activity based working: The Hybrid Organisation: Buildings

    The way we work is now open to wide-ranging review. The concept of the office as the ‘dumb’ container for work, housing the corporation and its infrastructure assets, will be challenged by a number of factors explored in this paper. Work, in the future, will only be a verb. It is becoming a process, not a place.


  • 10 Reasons To Choose Autotask for IT Management and Service Delivery

    Learn the top 10 reasons to embrace an automation tool which facilitates service delivery and IT management. With these capabilities so improved, you can then deliver improved services to your own customers.


  • To build or buy backup/DR? That is the question

    Calculate the economics of a build-your-own vs. a complete backup and disaster recovery (BDR) offering from this profitability checklist. Read on to get the full picture of the TCO of BDR, factoring in upfront and ongoing costs, as well as operating expenses into your decision to build or buy.