You've requested...

Share this with your colleagues:

Optimizing Customer Retention Programs

If a new window did not open, click here to view this asset.

Download this next:

Measuring, Monitoring and Improving Customer Experience

Today’s organizations are realizing that improving customer experience management (CEM) strategies can provide a substantial competitive advantage – but implementing a successful CEM improvement strategy can be difficult.

Check out our exclusive CEM expert guide to learn  essential strategies for improving the customer experience and discover 10 simple, inexpensive ways to improve the customer experience, including:

  • Create a well-balanced customer experience team
  • Give customers a personalized experience
  • Act on customer feedback
  • And more.

These are also closely related to: "Optimizing Customer Retention Programs"

  • Leveraging analytics through 5 stages of the customer lifecycle

    Engaging with customers is essential for organizations looking to build brand loyalty and create long-term fiscal stability.

    But to create meaningful engagement organizations need to collect, organize, and analyze customer information.

    Access this white paper to learn how one tool can help your business use analytics to leverage clean-trustworthy data in real-time conditions.

  • 7 case studies: How they slayed competition with paid search bidding

    Across strategies and success metrics, tests confirm the benefits of high-frequency predictive search bidding – an overwhelming majority of today’s consumer online experiences begin with a search engine.

    Find 7 case studies of companies across industries, and learn how they each harnessed paid search bidding to outmaneuver the competition, increase ROI and more. 

Find more content like what you just read:

  • Predictively reduce errors in the customer lifecycle

    Access this white paper now to discover how analytics can effectively predict customer behavior to allow your business to better leverage revenue streams, increase marketing efficiency and proactively manage risk.

    Download

  • How to survive in the era of data-driven marketing

    This white paper discusses how to improve your customer intelligence with real-time data analytics that can enable quicker response to customer needs. Discover how a centralized marketing analytics platform can enable your enterprise to implement true "data-driven" marketing and gain invaluable insight into what your customers want.

    Download

  • The big returns from big data

    Organisations can earn an incremental ROI of 241 percent by using big data technology to examine large and complex data sets, according to this report from Nucleus Research.

    Download

  • Focus on customer retention to maximize profits

    Increasing customer retention involves a company-wide shift to a customer-centric business model. Discover ways to align sales, marketing, product development, and tech support teams with effective CRM technology.

    Download

  • How to make analytics faster, smarter for streaming IoT data

    Watch this brief video to learn how to implement faster, smarter advanced analytics for IoT data that can accommodate real-time streaming data, predictive analytics, context-aware insights, and more.

    Download

  • Comprehensive evaluation of top customer analytics providers

    This report evaluates significant customer analytics providers, including Adobe, IBM, SAP, SAS, and more, based on product fit, customer success, and client demand. Access now and discover which solution is the right fit for your enterprise so that you can better understand your customers and meet their needs and expectations.

    Download

  • Analytics in a Big Data World

    This extract from Bart Baesen's book gives an overview of big data and analytics, its applications, analytic models, and job profiles in analytics, and includes a discount code for Computer Weekly readers.

    Download

  • Engage, surprise, personalize: Reaching today's customers

    In an environment where 62% of customers prefer to receive offers and promotions based on previous experiences, learn how to influence purchasing decisions for your demanding audience.

    Download

  • Monetising the Mobile Content Plan

    This exclusive report for Computer Weekly readers by Juniper Research, offers a comprehensive briefing on the routes Mobile Network Operators (MNOs) taking to develop new business models.

    Download

  • CEOs are from Mars, CIOs are from Venus

    Ian Campbell, board advisor for Value Retail, talks about what CIOs need to do to ensure they are “on the same planet” as the CEO and board members of any organisation in this PowerPoint presentation.

    Download

  • Keep your customers coming back with the right marketing strategy

    If you don't provide a personalized experience, somebody else will – and that's where your customers will keep going back to. Learn more about how you can leverage web app and website personalization in your own company and start keeping your customers.

    Download

  • 4 easy steps to building customer loyalty

    Happy customers mean a growing business, and for that reason, improving customer service with data analytics should be a top priority. Learn how you can get started on this journey by opening this white paper.

    Download

  • Unlocking the value of big data

    This independent report provides the first in-depth assessment of the role that data-intensive technology can play in supporting jobs and growth in Ireland over the next five years.

    Download

  • Big Data BlackOut: Are Utilities Powering Up Their Data Analytics?

    This report from Capgemini Consulting identifies a disparity between the utilities industry's perception of big data analytics and its implementation of the technology.

    Download

  • The data sources that boost personalization

    Today, e-commerce retailers need to address the immediate feelings and goals of their followers. Learn how fusing real time data with conventional data from CRM tools set off personalization algorithms to deliver better one-to-one experiences.

    Download

  • How to improve customer satisfaction

    Although customer service centers have different levels of maturity when it comes to integrating new channels, they all need to track and improve customer satisfaction. But it's difficult to use the proper metrics in order to improve operations. Learn how Zendesk is using machine learning to predict customer satisfaction.

    Download

  • Big data analytics + your data warehouse + your customers

    Companies are trying to offer improved personalization to retain customers, and analyzing customer data using predictive analytics is the key. But insights produced by analyzing transactional activity are no longer enough. Learn about new data and technical requirements companies need to identify, process, and analyze data successfully.

    Download

  • Defining disruption: How to maximize big data potential

    This Intelligent Business Strategies paper explains the new technical and data requirements for identifying, processing, and analyzing data. Discover how to become a disruptor by gaining an understanding of shifting customer behavior.

    Download

  • 2013 Cost of Data Breach Study: UK

    The cost of data breaches has risen for UK organisations iover the past year, but companies that appoint chief information secruity officers with enterprise-wide responsiblities can reduce their costs, this report from the Ponemon Institute reveals.

    Download

  • Dollar Shave Club's data is a cut above the rest: Case study

    How does a small e-commerce business with a good idea - and a great sense of humor - solve their data bottleneck and go up against leading retail giants to win? Ask Dollar Shave Club. In this case study, learn how this e-commerce upstart trimmed its data bottleneck considerably.

    Download

  • CW Buyers Guide: Human Resource Management

    In this 10-page buyer's guide, Computer Weekly looks at the HR Management technologies available and what they can offer to organisations.

    Download

  • The Economic Value of Data

    Big data analytics promises to boost customer centricity and profitability for financial services firms, according to this report from Cognizant.

    Download

  • Retailers: Don't get roped into a price war – best practices

    Retailers might be reluctant to admit that they have been drawn into price wars, but recent research confirms that this trend is putting retailers in a race to the bottom line. How to encourage full-price sales instead? This report examines consumer sentiment, retailer best practices, and system requirements for maximizing sales and loyalty.

    Download

  • Contact center product overview: Conversation Manager

    The ability to manage interactions across channels as a single, coherent conversation is key to keeping your customers engaged and happy. In this product overview, learn about how Conversation Manager from Genesys, a customer experience management platform, can help your contact center.

    Download

  • Drive sales in the age of the informed consumer

    Today, salespeople have less control over the sales process than ever before. Discover ways to help salespeople continue to be a valuable part of a transaction with value-selling and CRM by collecting, analyzing, and sharing customer data.

    Download

  • Mobile phone app opportunities for business

    Over the past 12 months, the global market for applications – fuelled by the astonishing and unprecedented activity experienced on Apple’s App Store and iPhone – has continued its stellar levels of growth.

    Download

  • Search engine marketing: Optimize ad bidding with automation

    This white paper explores the complexities of bidding for ad position as a data-driven marketing and retail process. Learn about the concept of automated high-frequency bidding and how it helps optimize your search engine marketing (SEM) strategy.

    Download

  • How CRM tools support value selling

    Experts estimate that more than 53% of what drives B2B customers to purchase is a salesperson's unique insights. Learn CRM software can help you sell value, not price, to engage the educated customer.

    Download

  • Why visualizing analytics are key to understanding your customers

    In this white paper, learn about a program that can help you gain better customer insights through data visualization. Discover how intuitive dashboards, predictive analytics, and more can help you gain a better view of what your customers want; both now and in the future.

    Download

  • How can your entire sales organization benefit from analytics?

    Your entire sales organization can benefit from analytics. Sales ops can spot trends, execs get a single data view, and reps can track performance. Learn about Sales Wave Analytics, and discover how to ask new questions, interactively explore data, get a clear path to your Sales Cloud data on any device, and more.

    Download

  • Why 75% of companies aren't seeing results from customer data

    Discover how you can use analytics to predict customer behavior. Download this infographic to learn the role big data plays in monitoring and managing the customer lifecycle.

    Download

  • Fixing the cracks: Reinventing loyalty programs for the digital age

    This global report by Capgemini Consulting reveals that loyalty programmes have not evolved with the digital age and are failing to engage consumers. It also offers strategies to improve customer engagement.

    Download

  • Activity based working: The Hybrid Organisation: Buildings

    The way we work is now open to wide-ranging review. The concept of the office as the ‘dumb’ container for work, housing the corporation and its infrastructure assets, will be challenged by a number of factors explored in this paper. Work, in the future, will only be a verb. It is becoming a process, not a place.

    Download

  • Maintain customer relationships for actionable data

    Return customers are an asset for your company, providing quality, actionable data for you and your marketing department. Learn more about how you can leverage web personalization in your web apps and website design to provide an enticing customer experience that will keep your customers coming back.

    Download

  • A simple custom application to replace ALL legacy systems!

    Noah Clay is the director of the Nanofabrication facility inside UPenn's Center for Nanotechnology. The applications he and his team were using to complete their important research were the very definition of "legacy". Access this case study to learn how Noah and his team were able to overcome these obstacles with one simple custom application.

    Download

  • B2B wholesalers: 9 best practices

    B2B buyers expect the same customer experience in business that they rely on in their personal lives. Learn how wholesalers can embrace new best practices and opportunities in marketing, commerce, sales, and service.

    Download

  • Keeping BI accessible & visual can be easier than you think

    Today's analytics challenge is to give your customers high visual and context-rich reports while remaining user friendly. In this white paper, learn about a BI program that can deliver just that. Inside, discover how you can simplify data exploration using associative indexing, build charts in reports that are both mobile and touch-ready, and more.

    Download

  • Why strong CRM is key to getting customer renewals

    If you already have a CRM solution, there's a good chance that you are not taking full advantage of it. Many CRM strategies are failing to meet their full potential. Access this infographic to discover how to patch the holes in your CRM strategy.

    Download

  • The currency of trust: why banks and insurers must make customer data safer and more secure

    Banks and insurers enjoy a significantly higher level of trust from consumers in the cyber security of their systems than any other sector, but the financial services industry is less confident in its ability to detect security breaches, this report from Capgemini reveals.

    Download

  • Global Information Security Workforce Study

    There will be an estimated shortall of 1.5 million in the global information security workforce within five years, this study from (ISC)² predicts.

    Download

  • Analyst report: ROI of IBM's ADDI

    To study the potential ROI of IBM's App Discovery and Delivery Intelligence (ADDI), Forrester Research interviewed an established ADDI customer who successfully improved their support for transforming legacy mainframe apps. Uncover the report's key findings to learn how to make app development more efficient and agile.

    Download

  • IT pay and bonus prospects in 2011

    ROBERT WALTERS SURVEYED APPROXIMATELY 200 PROFESSIONALS WORKING IN THE IT SECTOR.  THE RESULTS SHOW THAT A HIGH PROPORTION HAVE VERY MODEST SALARYAND BONUS EXPECTATIONS.

    Download

  • Why you need to adopt the "as-a-service" business model now

    The "as-a-service" business model isn't all hype. Technology is cheaper, so now your clients are redirecting their spending toward utilizing your expertise. This e-book gives advice on every part of the process of adding new practice areas from business planning to client retention.

    Download

  • 6.5:1 deduplication: How this legal team made it a reality

    In this case study, learn how this New Zealand legal firm benefited byreplacing their tape backup system with a new cloud-based solution.

    Download

  • Information Governance

    This research from AIIM looks at the risk profile around electronic records, the keep-all versus delete-all options, e-discovery, and the implications of social, mobile and cloud on risk management policies.

    Download

  • Deloitte Telecoms, Media, and Technology Predictions 2016

    The technology, media and telecommunications (TMT) practice at Deloitte, the business advisory firm, gives its predictions for the technology sector in 2016.

    Download

  • Gartner: The future of videoconferencing

    With a transition to new endpoints, capabilities and services, changes are on thehorizon for videoconferencing, and the emphasis is now shifting to improvingendpoint coverage and adding reach.

    Download

  • Discover an all new DR solution designed for any environment

    Discover a disaster recovery solution that has recently introduced, unified UI, Any-point-in-time-Recovery, workload tagging, encryption at rest and 30% compression.

    Download