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Measuring, Monitoring and Improving Customer Experience

Today’s organizations are realizing that improving customer experience management (CEM) strategies can provide a substantial competitive advantage – but implementing a successful CEM improvement strategy can be difficult.

Check out our exclusive CEM expert guide to learn  essential strategies for improving the customer experience and discover 10 simple, inexpensive ways to improve the customer experience, including:

  • Create a well-balanced customer experience team
  • Give customers a personalized experience
  • Act on customer feedback
  • And more.

These are also closely related to: "Optimizing Customer Retention Programs"

  • A Marketer’s Guide to Analytics

    There’s a lot of buzz surrounding customer analytics and how they can help companies market more effectively. Unfortunately for many marketing professionals, this is not the case. So, how do you do it?

    The following white paper intends to provide managers and other marketing professionals with an introduction to applying analytics to marketing so you can significantly improve outcomes. 

  • Technology Strategies for Attracting and Keeping Customers

    Did you know that by 2020 customer experience is expected to surpass product and pricing as the key business differentiator? Needless to say, organizations must work overtime to make sure they acquire and keep their customers for life if they plan on remaining competitive.

    Explore this exclusive, in-depth resource to uncover a complete list of results from a recent survey of 312 senior executives which focuses on how these executives nurture the customer lifecycle.  Inside, get insights into:

    • Understanding the strategic value of lifetime customers
    • The value of a customer
    • An integrated approach to customer excellence
    • And more

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