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Measuring, Monitoring and Improving Customer Experience

Today’s organizations are realizing that improving customer experience management (CEM) strategies can provide a substantial competitive advantage – but implementing a successful CEM improvement strategy can be difficult.

Check out our exclusive CEM expert guide to learn  essential strategies for improving the customer experience and discover 10 simple, inexpensive ways to improve the customer experience, including:

  • Create a well-balanced customer experience team
  • Give customers a personalized experience
  • Act on customer feedback
  • And more.

These are also closely related to: "Optimizing Customer Retention Programs"

  • TDWI Best Practices Report - Customer Analytics in the Age of Social Media

    While becoming customer centric is a top priority of today’s businesses, it can be a difficult feat to achieve with increasing customer participation in social media and a proliferation of the social mediums they can use.

    Yet while it can be daunting, it’s undeniable that all of the data generated by social media holds incredible new potential for customer insight. This TDWI Best Practices Report examines organizations’ current practices and future plans for customer analytics technology strategies, with a special focus on how organizations are adapting to challenges- and potential- of social media.

    Inside, find an in-depth exploration and insights on:

    • Customer analytics and the social media frontier
    • Benefits and barriers to implementation
    • Analytics tools, data sources, and techniques
    • Applying technologies for social media data analysis
    • And data management and integration strategies.

  • How to Nurture the Customer Lifecycle

    Did you know that by 2020 customer experience is expected to surpass product and pricing as the key business differentiator? Needless to say, organizations must work overtime to make sure they acquire and keep their customers for life if they plan on remaining competitive.

    Explore this exclusive, in-depth resource to uncover a complete list of results from a recent survey of 312 senior executives which focuses on how these executives nurture the customer lifecycle.  Inside, get insights into:

    • Understanding the strategic value of lifetime customers
    • The value of a customer
    • An integrated approach to customer excellence
    • And more

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