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Creating smarter campaigns with the IBM Advanced Analytics platform

With more and more customer accessing the web for the majority of their shopping and interaction, conventional marketing approaches are becoming ineffective at gleaning the results they once could. So when it comes down to it, what does it take to create “smarter” campaigns, and ultimately reduce customer churn?

The following white paper details how a business can vastly improve the effectiveness of their marketing campaigns by implementing and integrating advanced analytics into their operations. Learn how by using this technology, you can visualize data better, dig deeper into patterns, and deliver far superior campaigns. 

These are also closely related to: "Optimizing Customer Retention Programs"

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    While becoming customer centric is a top priority of today’s businesses, it can be a difficult feat to achieve with increasing customer participation in social media and a proliferation of the social mediums they can use.

    Yet while it can be daunting, it’s undeniable that all of the data generated by social media holds incredible new potential for customer insight. This TDWI Best Practices Report examines organizations’ current practices and future plans for customer analytics technology strategies, with a special focus on how organizations are adapting to challenges- and potential- of social media.

    Inside, find an in-depth exploration and insights on:

    • Customer analytics and the social media frontier
    • Benefits and barriers to implementation
    • Analytics tools, data sources, and techniques
    • Applying technologies for social media data analysis
    • And data management and integration strategies.

  • Achieving customer loyalty with customer analytics

    Businesses have long known that it is more cost-effective to retain a satisfied customer than to attract a new one. And that a loyal customer is a strong competitive advantage because of the recurring potential for additional revenue. But today’s customers are more empowered, better informed and more likely to switch to a competitor at a moment’s notice.

    This white paper explores how you can build strong customer relationships in this age of social media and maintain loyal customers who will not only provide you with their valuable business, but also share their enthusiasm online with their peers.

    Inside, find insights on:

    • Using satisfaction to drive loyalty
    • Customer analytics for customer loyalty
    • Areas of effectiveness
    • And more.

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    Access the following white paper to uncover how predictive analytics can effectively minimize customer churn through analyzing predictive patterns. Learn how with this technology you can stand to gain better overall insights to market patterns, areas of focus, and much more.

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