You've requested...

Share this with your colleagues:

Download this next:

TDWI Best Practices Report - Customer Analytics in the Age of Social Media

While becoming customer centric is a top priority of today’s businesses, it can be a difficult feat to achieve with increasing customer participation in social media and a proliferation of the social mediums they can use.

Yet while it can be daunting, it’s undeniable that all of the data generated by social media holds incredible new potential for customer insight. This TDWI Best Practices Report examines organizations’ current practices and future plans for customer analytics technology strategies, with a special focus on how organizations are adapting to challenges- and potential- of social media.

Inside, find an in-depth exploration and insights on:

  • Customer analytics and the social media frontier
  • Benefits and barriers to implementation
  • Analytics tools, data sources, and techniques
  • Applying technologies for social media data analysis
  • And data management and integration strategies.

These are also closely related to: "Optimizing Customer Retention Programs"

  • Achieving customer loyalty with customer analytics

    Businesses have long known that it is more cost-effective to retain a satisfied customer than to attract a new one. And that a loyal customer is a strong competitive advantage because of the recurring potential for additional revenue. But today’s customers are more empowered, better informed and more likely to switch to a competitor at a moment’s notice.

    This white paper explores how you can build strong customer relationships in this age of social media and maintain loyal customers who will not only provide you with their valuable business, but also share their enthusiasm online with their peers.

    Inside, find insights on:

    • Using satisfaction to drive loyalty
    • Customer analytics for customer loyalty
    • Areas of effectiveness
    • And more.

  • The new frontier for personalized customer experience

    Today’s customers are well-informed and empowered by information—and well, they have become quite the experts on what an exceptional web experience should entail. So to serve these customers, you have to develop a customer-centric intelligence strategy—but how?

    The following white paper explores the need for businesses to implement a customer-centric view to their analytics and intelligence strategy. Also learn about a customer intelligence solution that can help create personalized and relevant experiences for individual customers, ultimately driving satisfaction and revenue. 

Find more content like what you just read:

  • Customer Analytics for Dummies

    Customer analytics can help you distinguish your business from the competition. With the power of predictive analytics, capturing and aligning disparate data, you can put the power of your data into action. View this resource to get more information on the concepts for getting started with customer analytics.


  • Predictive Analytics for Sales and Marketing

    Today's businesses rely on their sales and marketing (S&M) departments to drive business growth through effective customer relationship management (CRM) strategies – but most S&M pros lack the insights needed to optimize their strategies. Read on to find out how predictive analytics can improve your CRM strategies.


  • Smarter Analytics: Driving Customer Interactions with the IBM Next Best Action Solution

    Find out how you can improve customer satisfaction rates and revenue through analytics.


  • The State of Customer Analytics: Taking a Proactive Approach to Loyalty & Retention

    Access the following white paper to get a firsthand look at the current state of customer analytics as well as the need to have a predictive analytics solution to handle customer insight needs. Also discover how business can capitalize on predictive insights to improve customer loyalty and retention.


  • Vendor Insight Customer analytics profile: IBM

    Consult the following Premium Advisory Report to explore the analytic capabilities of one of the leading vendors in the market. Learn what distinguishes smarter analytics and how this company can deliver the analytic need for any organization on any front. Read on to learn more.


  • Minimize customer churn with analytics

    Access the following white paper to uncover how predictive analytics can effectively minimize customer churn through analyzing predictive patterns. Learn how with this technology you can stand to gain better overall insights to market patterns, areas of focus, and much more.


  • Information Lifecycle Governance Leader Reference Guide

    Storing data that no longer has any value to the organization is a crippling process that forward-thinking CIOs must begin to shy away from. This white paper provides key insight surrounding the defensible disposal of unnecessary data.


  • Customer Service: Exploit the Value of Content to Drive Service Quality and Customer Satisfaction

    This exclusive whitepaper dives into 12 key topics for delivering quality content to your customers.


  • New Opportunities for Business Intelligence: Seven Ways to Deliver a Superior Customer Experience Now

    Customer service has a profound impact on profitability. And even more, you have to think about your reputation in this age of social media. Read this informative white paper analyzing seven exciting technology innovations that can empower businesses to optimize customer service in today's multi-channel world.


  • Tips to develop the right retention schedule for your organization

    Developing record retention schedules can help companies track legal and regulatory data, ensuring that critical information is properly maintained.


  • Transforming customer service with business analytics

    This paper describes how business analytics can help customer service departments acquire the information and capabilities to move from being centers that solely field complaints to being a competitive resource that enhances customer experience.


  • Retail Needs to Embrace the Mobile Revolution

    Find out how retailers are accommodating the consumers migration to a mobile-first world.


  • Drive Performance by Giving Business Users Faster, Better Data Visualization Tools Anyone Can Use

    Data is pouring in from every direction for organizations today, and many struggle to manage the volume. It's structured and unstructured, messy and overwhelming. If it's managed correctly, the flood of data can provide organizations with invaluable information. Find out how to improve business decisions by reading this resource now.


  • Five Areas of Records and Information Management Best Practices

    More than 73% of CIOs, general counsel and records managers surveyed in a recent compliance benchmark study indicated they do not proactively monitor their records program for compliance. Out of 4,000 respondents, 42% have no formal information security program and 61% struggle with discovery. Where does your company’s policy fall?


  • Buyer’s Guide to Financial Management Software

    This resource counts down 10 essential capabilities of an effective financial management system. Read on to learn how you can make the software selection process a breeze.


  • New Opportunities for Business Intelligence: Eight Ways to Generate Revenue and Drive Growth Now

    This white paper presents how to support new growth strategies and drive new revenue using eight important technologies. Our approach is practical, with success stories that demonstrate how trailblazers have already proven the value of these innovations.


  • Business Intelligence and Analytics

    The following white paper explores the top 8 important technologies that you should have to support growth strategies, build deeper business value, and improve the performance of your operations. Learn what other companies are doing to leverage these technologies, where to turn for the right tools, and more.


  • Records and Information Management 2.0 for Dummies

    This expert e-book will guide you and provide the necessary resources to help you understand the fundamental elements and practical steps needed to start and sustain an effective records and information management program—most importantly avoid legal repercussion.


  • Turn subscriber data into your information advantage

    Communication service providers must rely on conversion, retention and upsell to drive revenue. Discover how HP AppSystems for SAP HANA can provide faster insight on the performances of offers and the effectiveness of sales campaigns, as well as effective fraud management that analyzes call detail, IP and billing records, and much more.


  • Measure, analyze and manage: optimizing marketing results with business analytics

    The following white paper explores how businesses can measure, analyze, manage, and capitalize on market data by implementing a business intelligence solution. Learn how by doing so successfully, you can market smarter, target customers with personalized content, improve operations, and more.


  • Records Management Strategies for Social Media Compliance

    According Smithsonian Magazine, by 2013 businesses will generate as much data every 10 minutes as was generated in the world through 2003 – most of which will be social media data. Does you have a solid plan in place to effectively manage these social records? Read on to learn 5 steps to devising a social media records management program.


  • Three Steps to Put Predictive Analytics to Work

    Consult the following white paper to explore the 3 steps you need to get predictive analytics up and running.


  • Three steps to put Predictive Analytics to Work

    The following white paper provides readers with the three steps needed to put predictive analytics to work. Learn how to integrate this technology into day to day operations, ultimately facilitating a much stronger, more accurate decision-making environment.


  • Four Key Pillars To A Big Data Management Solution

    This resource explores an open source approach and flexible big data integration platform that addresses these challenges and enables users to easily connect and analyze data from disparate systems to help drive and improve business performance.


  • A Practical Approach to Building a Comprehensive and Compliant RIM Program

    This whitepaper outlines the important steps to achieve successful and compliant records and information management (RIM).


  • BI forward: A full view of your business

    The following white paper outlines the importance of having a 360 degree view of your entire organization and more importantly what you can do to gain one. Learn the advantages of this BI solution and how when coupled with predictive analysis, it may very well be the all-inclusive solution to higher competitive value.


  • Best Practices in Unified Records Management to Reduce Risks and Support Data Growth

    With the volume of your paper and digital records steadily increasing, the need for a records management policy that effectively manages both is a top priority. Read on to discover how a unified records management strategy can help you get control of all your business-critical records. Plus, learn 5 key features of an effective program.


  • Top benefits of compliant records management

    When the world’s largest offshore drilling company wanted to lower the risks and costs associated with the increase of records management regulations, it sought out a qualified vendor to help create enterprise-wide compliant records management program.  Discover how this organization was able to significantly improve its records management.


  • BPS Edge: CEM The New Style of Customer Engagement Management

    Find out about the most recent customer engagement management innovations.


  • Handle Your Data Retention and Governance Programs With Care

    This expert e-guide explores the existing conditions that should spur the creation of a data governance initiative as well as the teams that should be involved in building it. Read this now and also gain a clear understanding of why data retention is imperative to your business and why it deserves the utmost attention from the proper stakeholders.


  • Customer Experience: Essential Requirements for Company Profitability and Competitive Success

    This white paper discusses the importance of focusing on the customer experience journey, explores why companies don't get the customer journey right, and discusses how leading companies provide great customer experiences.


  • Importance of Information Governance for Records Managers

    The following white paper explores the importance of information governance for records managers today. Uncover a solution to today's information governance needs and how a successful initiative can minimize risk, improve the value of information, and more.


  • Regulatory Compliance and Operational Readiness: Complementary, But Never Synonymous

    This resource reveals why passing audits and being able to recover are certainly complementary, but definitely not synonymous. View now to learn the difference between the two - and the regulatory compliance requirements you should be aware of - to maintain compliance in your data protection strategy.


  • Big data: New insights transform industries

    Access the following white paper to uncover how companies are leveraging new analytics technology and practices to stay ahead of the big data curve. Discover how you can gain the actionable intelligence you need and what you can do to gain a sharper competitive edge.


  • The MSP Report Advantage

    Discover why professional, standardized reports have emerged as a key success factor for many MSPs and IT services providers, helping prove relevance and demonstrate the value of service delivered to their clients. View now to learn how such reporting can help you gain the title of "Trusted Advisor."


  • The 7 Keys to MSP Success

    This informative guide explores 7 key tips for MSP success and how you can provide top-tier services.


  • Improve the Confidence in Your Big Data with IBM InfoSphere

    This informative white paper discusses how organizations can use information governance to improve the confidence in big data.


  • The Great Debate: One Integrated Business System VS. Siloed Applications

    This resource explores the challenges of siloed software applications, and describes how an integrated business system can give you the power to conquer operational inefficiency and support business growth.


  • Maintain records compliance as your company expands

    As businesses grow, record keeping can suffer, ultimately leading to increased costs and risks. Luckily, records management strategies and solutions can help you get back on track. Read this white paper to discover how one organization employed an advanced platform to achieve compliant records management and has saved $70,000 to date.


  • Identify the Hidden Costs in Your Records Management System

    This guide is designed to help you identify your biggest, untapped cost-saving opportunities and see how outsourcing your records management can dramatically cut business expenses while improving your service to internal and external customers.


  • Information governance: Reduce risk and improve compliance

    This white paper highlights the many ways IT leaders can address their own information risk management requirements. Read now for practical advice and best practices to help meet your unique needs.


  • Social Media Analytics - Making Customer Insights Actionable

    This white paper will examine the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels.


  • Best Practices for Organizational Records Management Strategy and Compliance Ready Records Retention Schedules

    The following expert e-guide, created by experts at explores the keys to a compliance ready records retention schedule as well as records management strategy such as researching and developing your policy. Read on to learn more.


  • IBM Smarter Analytics Signature Solution - Customer Next Best Action

    Find out how you can maximize the value of customer relationships with help from an analytics tool.


  • Advanced Analytics - The Hurwitz Victory Index Report

    The following Hurwitz Victory Index Report explores the current state of advanced analytics and provides an overview of 10 of the leading analytics vendors. Learn what differentiates each vendor's strengths, uses cases, and more.


  • Top 10 Reasons to Audit the Integrity of Your Data

    Consult this white paper to learn more about the importance of auditing and the integrity of your data. Records management is one of the keys to success with your business, and what you don't know can hurt the value of your business. Read on to learn more about if you could be at risk because of your data.


  • Transaction integrity: The key to customer retention

    Read this insightful paper now to learn about the challenges surrounding the proper management of transaction documents, the benefits of optimized transaction protection and leveraging partners for storage and retrieval, individual case studies and so much more.