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Why aren’t business measuring project value correctly?

Regardless of the perceived benefits, every project must generate value for the business if it is to move forward.

So, why don’t businesses then measure that value? It’s certainly not because they are confident value is consistently being delivered. The Project Management Institute (PMI) reported in 2023 that 5.2% of all project investment is still wasted due to poor project management.

Businesses need relevant metrics to monitor and manage project value from the outset. But how do they do that?

Read on for the answer.

These are also closely related to: "JIRA 3.11"

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