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How IT buyers are conducting industry research

One way to improve how you engage with IT buyers is by understanding how they approach their industry research. This means learning not only where they research, but also when, why and how long they do so.

For example, the average length of a buyer’s research journey is 7.5 months, according to a study by TechTarget.

Review this infographic to access more findings about IT buying behavior.

These are also closely related to: "Introducing IBM Lotus Sametime 7.5"

  • Video Conferencing Best Practices: Making the Business Case and Key Tips for a Seamless Deployment

    Due to an enhancement in video quality and a drop in cost, an improved collaboration experience and a decline in travel budgets, video conferencing is gaining popularity around the world. This e-guide discusses key deployment strategies to help unified communications (UC) pros get started. Uncover the physical components of video conferencing systems, interoperability and standards considerations and how organizations should address video management to ensure a solid quality of service (QoS).

  • The toll of Medicaid redetermination on children: A cause for concern in California and beyond

    Medi-Cal, California's Medicaid program, covers nearly 40% of the state's population. As post-pandemic Medicaid redetermination continues, California, like many others, faces countless children at risk of losing health coverage. However, with continuous coverage put in place to protect children under Medi-Cal, the churn rate for children dropped from 7.5% to under 1%. Cutting out unnecessary losses and gaps of coverage for children helps reduce potential health disparities from a young age and ensure that children do not have barriers

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