Salesforce.com: Success on Demand
By: Salesforce.com View more from Salesforce.com >>
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CW Europe – March 2018
By: TechTarget ComputerWeekly.com
Type: Ezine
In this issue of CW Europe, we look at a company that is disrupting the catering sector by using the latest IT. Lemoncat chose Berlin for its headquarters because it felt the city offers the right environment for tech workers to live and work. For example, rents are not astronomical, and there are lots of good universities as well as an international community.
Lemoncat wants to do in the business sector what the likes of Deliveroo, Delivery Hero and Just Eat have done in the consumer market. Read an interview with the company’s founder about why she chose Berlin and how she is using technologies such as Amazon cloud and Salesforce.com to make big strides into the business catering sector.
Meanwhile, in Moscow the government is trying to take advantage of the city’s high penetration of broadband and mobile internet to become an even better smart city after its own investigations found it was already better than it had thought compared with other European cities.
Read an interview with the head of a division of the city’s IT department for an update on the progress the Russian capital is making on its smart city journey. According to international consultancies such as KPMG and PwC, Moscow is already one of the world’s top 10 smart cities.
These are also closely related to: "Salesforce.com: Success on Demand"
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CRM enters maturity as customer experience custodian
By: TechTarget ComputerWeekly.com
Type: eGuide
CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
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CRM Evolves Towards Digital Customer Engagement
By: TechTarget ComputerWeekly.com
Type: eGuide
CRM has been a mainstay of enterprise software since the heyday of Siebel in the 1990s, starting with salesforce automation.
More recently, customer relationship management has evolved towards engaging with customers through every channel, with digital to the fore. And, as with every other area of business IT, artificial intelligence/machine learning is coming into play. SAP Hybris and Salesforce’s Einstein are, for example, among the technologies available to CIOs looking to develop modern customer engagement capabilities.
Cognitive computing, closely associated with IBM, is emerging as a means of getting closer to customers. Luxury fashion e-commerce retailer Net-a-Porter is one outfit that is exploring such artificial intelligence in retail, and we feature here an interview with the CIO of the Yoox Net-a-Porter group.
CRM has also broadened scope beyond commercial companies managing relationships with their paying customers to, for example, healthcare and higher education, as the lead article in this e-guide displays.
Sports fans are another group of “customers” who, beyond ticket sales, would scarcely have been considered such a few decades ago.
CRM is evolving, both technically, and as a business discipline.
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CRM Initiatives for Improved Customer Experience
By: TechTarget Customer Experience
Type: eGuide
Usually when deciding between CRM platforms businesses focused on the deployment method: cloud vs. on-premise. However, as bolstering the customer experience grows in importance, savvy companies are focusing their attention of the features the platform has to offer. Read on to learn which features should be considered in your buying decision.
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SearchCRM.com E-Guide: Optimizing the customer experience with CRM
By: TechTarget Customer Experience
Type: eGuide
This expert e-guide provides insight on customer experience management, how to build it, and why companies are no longer focusing on cloud v. on-premise for CRM solutions.
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The last mile to the individual customer: Sales and marketing software trends
By: TechTarget ComputerWeekly.com
Type: eGuide
From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.
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A Computer Weekly Buyer's Guide to Customer Experience
By: TechTarget ComputerWeekly.com
Type: eBook
Discover how to craft data-first CRM strategies and get tips about coordinating data sources for effective CRM, 5 ways to reduce risks for Salesforce deployments, and the pros and cons of current CRM software offerings.
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CW ANZ – September 2018: Get to grips with DevOps
By: TechTarget ComputerWeekly.com
Type: Ezine
The burgeoning DevOps culture in Australia has attracted new market players and led major companies to embrace the movement to get development and operations teams working in unison.
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A Computer Weekly e-Guide to CRM
By: TechTarget ComputerWeekly.com
Type: eGuide
We take a look at the fundamental do's and don'ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.
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Benelux focus: Moving to the cloud
By: TechTarget ComputerWeekly.com
Type: eGuide
We look at the evolution of cloud computing take up, with some examples from the Netherlands, then we analyse some of the challenges and opportunities cloud computing brings.
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Engaging Customers: New Lessons around Customer Behavior
By: TechTarget Customer Experience
Type: eGuide
This expert e-guide counts down five customer experience management (CEM) practices that drive success. Also inside, learn how one organization executed an effective mobile CEM strategy. Read on to learn more.
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Cloud ERP – a sleeping giant awakes?
By: TechTarget ComputerWeekly.com
Type: eGuide
For a long time now, ERP has been an important but sleepy aspect of enterprise IT. But is the time for cloud ERP now?
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Measuring, Monitoring and Improving Customer Experience
By: TechTarget Customer Experience
Type: eGuide
Forward-thinking organizations recognize the improving the customer experience can provide a significant competitive edge, but implementing effective customer experience management (CEM) processes can be difficult. Review this expert guide to learn 10 simple, inexpensive ways to improve the customer experience today.
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Integrating multiple channels to build a single view of the customer
By: TechTarget Customer Experience
Type: eGuide
CEM is about so much more than just technology. It's also important to focus on implementing the right processes to facilitate collaboration across different departments and multiple applications. This expert resource describes proven strategies to optimize resources for CEM.
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Drilling to the Core of Better CEM
By: TechTarget Customer Experience
Type: Ezine
This 3-article E-Zine offers analysis and advice for the CEM professional. In the featured article, Cameron Kittle reviews CEM technologies and shares the thoughts of industry observers who stress that a company should first know what it intends to do with its wired connection to customers. Continue on for this article and more.
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Computer Weekly buyer's guide to customer insight
By: TechTarget ComputerWeekly.com
Type: eBook
In this 14-page buyer's guide, Computer Weekly looks at how firms adapt to new behaviors, as well as utilize deep learning to gain better insights and use intelligent analytics apps to enhance interactions.
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Pros and cons of major CRM providers
By: TechTarget ComputerWeekly.com
Type: Ezine
In this issue of Computer Weekly, as the UK votes for a new government, examine the digital policies in the manifestos of the Conservative, Labour and Liberal Democrat parties, and hear what IT trade body TechUK would like to see for the tech sector from the next administration. Read the issue now.
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Infographic: 2019 Europe IT Priorities - Business Applications
By: TechTarget ComputerWeekly.com
Type: eGuide
In this infographic, we take a look at what the most popular business applications being deployed, the most popular deployment models and the most popular applications being deployed in SaaS mode. Survey results taken from the 2019 IT Priorities survey carried out by ComputerWeekly.com, ComputerWeekly.de and LeMagIT.fr.
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Marketing automation platforms: 5 key features
By: Marketo
Type: eGuide
Read this comprehensive list of features you should look for before choosing a marketing automation platform. See this breakdown of five key automation areas, with specific clusters of features outlined.
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Developing the right social CRM strategies for improved customer service
By: TechTarget Customer Experience
Type: eGuide
Today's exclusive resource examines that steps businesses should take to ensure the seamless integration of social CRM into existing tools and processes. Discover the value you can glean from analyzing and nurturing customer feedback from social media channels.
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Customer service technologies emerge bloodied but unbowed from Covid-19 pandemic
By: TechTarget ComputerWeekly.com
Type: eBook
The pandemic caused many businesses to reassess their approach to customer experience. Customers were changing their behaviour, their channels, their brands and suppliers and organisations had to adapt. Download this exclusive e-guide and read more about the transformative impact of the pandemic on customer service and experience.
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Small businesses compete in e-commerce with same day shipping
By: TechTarget Customer Experience
Type: eGuide
Access this expert e-guide to uncover a solution to customer demand for same-day-shipping and how CRM has changed the entire customer experience.
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Infographic: Top 10 ways to improve Customer Experience
By: TechTarget ComputerWeekly.com
Type: eGuide
As customer expectations increase, so does the need for excellent customer service and customer experience. There are many methods to improve CX - some complex and costly, others relatively simple and inexpensive. But how do you know what's right for you, and where do you start? Here are 10 initiatives you can use to improve customer experience.
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The Central Role of CX Modernization in Enabling Business Agility
By: AWS & Accenture
Type: ESG Infographic
Hear ESG analysts’ perspective on CX in this ESG infographic, wherein they highlight the top 3 barriers preventing companies from improving CX, how to strategically allocate budget for CX tech investments, and more.
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Managing and Optimizing the Call Center
By: TechTarget Customer Experience
Type: eGuide
In this e-guide from the experts at SearchCRM.com, learn how your organization can optimize its call center and drive customer service success with the use of workforce management (WFM) software, real-time speech analytics software, guidance applications, predictive analytics, and other tools.
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Real-time analytics possible fuel for post Covid pandemic growth
By: TechTarget ComputerWeekly.com
Type: eGuide
Real-time analytics promises the last word in business agility. There is obvious business value in being able to react immediately to changing patterns in customer behaviour or to prevent problems ahead of time, to give but two examples. And becoming more real-time could be an element in accelerating economic growth beyond the pandemic.
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3-2-1 Contact: The Call Center in a Multichannel World
By: TechTarget Customer Experience
Type: eGuide
There's no ignoring it - the role of the contact center is drastically changing, and your agents need the tools to keep up with increasing customer demands. In this expert e-guide, explore how you can modernize the tools in your contact center to empower agents to meet the constantly shifting demands of customers.
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Put Purchase Intent Data to Work for You
By: TechTarget
Type: eBook
Simply adopting a CRM system doesn’t guarantee better customer relationships. The data you put into the system matters. In this e-book, Patricia Anton, founder of Anton Consulting, Inc. discusses how you can bring together data, human processes and technology to create a competitive advantage.
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CW ASEAN – September 2018: Time to clear DevOps hurdles
By: TechTarget ComputerWeekly.com
Type: Ezine
ASEAN organizations are generally aware of the benefits of DevOps, but lesser known are the pathways to success. What would an organization that has successfully implemented DevOps look like?
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Meeting an AI coffee machine at Cisco Live, NatWest robots, and how we cover supplier numbers
By: TechTarget ComputerWeekly.com
Type: Podcast
In this episode, the lead up to an end-of-year General Election has Brian McKenna, Caroline Donnelly and Clare McDonald discussing politicians launching their own emojis, as well as the abuse many female politicians face online. The team also ponders whether online voting could be on the horizon for the UK.
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The future of e-commerce and CRM
By: Oracle Corporation
Type: eGuide
Inside, learn about some trends vendors and analysts are predicting for the future of e-commerce and CRM, and explore key considerations when planning your CRM spend.
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Salesforce's new Ohana floor, an SAP UK & Ireland user conference and a trip to the Waltham Forest Tech Camp
By: TechTarget ComputerWeekly.com
Type: Podcast
In this episode we discuss the Waltham Forest Tech Camp, the opening of the Ohana floor at Salesforce's London HQ, and the UK & Ireland SAP User Group Conference in Birmingham.
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Deepening Customer Experience: Analyzing, Optimizing and Integrating CEM
By: TechTarget Customer Experience
Type: eGuide
Mapping out a customer experience management (CEM) transformation isn't a quick or inexpensive undertaking, but it can offer significant rewards if you are able to sift through all the options within the marketplace. Check out this E-Guide to get tips on planning and allocating resources for CEM and comparing the latest options.
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Digital Experience Management: the next stage for customer experience efforts
By: TechTarget ComputerWeekly.com
Type: eGuide
The interactions that customers have with companies and employers are increasingly digital in nature.The Covid-19 public health crisis has sped up this trend. Digital Experience Management can be seen as another turn of the CRM screw, but in a context where digital channels are dominant. Discover the next stage for customer experience efforts.
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Digital Experience Management: the next stage for customer experience efforts
By: TechTarget ComputerWeekly.com
Type: eGuide
The interactions that customers have with companies and employers are increasingly digital in nature.The Covid-19 public health crisis has sped up this trend. Digital Experience Management can be seen as another turn of the CRM screw, but in a context where digital channels are dominant. Discover the next stage for customer experience efforts.
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Best Practices in Customer Experience Management
By: TechTarget Customer Experience
Type: eGuide
This e-guide from the experts at SearchCRM.com explores the role of social media in customer experience management (CEM), and offers tips, tricks and best practices for driving CEM success.
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Advanced Technologies Key to Next-gen Contact Centers
By: TechTarget Customer Experience
Type: eGuide
Access this helpful e-guide to disscover what a Forrester Research analyst recommends when acquiring new contact center technologies- find out how to address software integration needs, social media challenges, and the growing need for accurate analytics.
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Social media listening pulls direct opinion, focus groups get personal
By: TechTarget Customer Experience
Type: eGuide
This expert e-guide examines how your organization can use social media to gain customer insights, as well as the value that older information-gathering methods still bring to the table. Also inside, uncover best practices in customer experience management (CEM).
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ServiceNow Field Service Management: Purposeful automation & agility
By: ServiceNow
Type: eBook
Discover how ServiceNow Field Service Management and partners optimize field services, boost technician productivity, and enhance customer experiences in this e-book. Uncover key capabilities and use cases to transform service operations, among other points.
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From Disney to dishwashers: Digital CRM to change customer experience
By: TechTarget Customer Experience
Type: eGuide
Access this expert e-guide to uncover how CRM has changed the entire customer experience and how this kind of technology can truly benefit your organization.
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Digital Experience platforms intensify customer engagement programmes
By: TechTarget ComputerWeekly.com
Type: eBook
Digital Experience Management platforms are developing and becoming more sophisticated as companies seek to intensify relationships with customers in order to gain competitive advantage against their peers. Improving customer experience will only become evermore important as companies endeavor to navigate an increasingly turbulent economy.
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Computer Weekly buyer's guide to fintech
By: TechTarget ComputerWeekly.com
Type: eBook
In this 14-page buyer's guide, Computer Weekly weighs up thecompetition from tech-based challenger banks, the importanceof customer experience and the value of leaving conventionalbanking in the past.
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eGuide Digital Marketing: Tips For Connecting With Your Customer
By: TechTarget Customer Experience
Type: eGuide
There are many new tools that claim to enhance customer experience management (CEM) strategies, including social and mobile channels. However, such initiatives can backfire if companies employ the wrong strategies. In this e-guide, learn how to best leverage digital marketing and CEM technologies to gain a deeper understanding of your customers.
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SASE lessons: 6 organizations, 6 industries
By: Palo Alto Networks
Type: eBook
As much as remote work and increased cloud footprints have improved business agility, they have also posed network security issues for modern organizations. To remedy those issues, many businesses have adopted SASE. Check out this e-book to explore SASE success stories in six industries.
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Unlocking Revenue Growth with Intent Data
By: TechTarget
Type: eBook
Download this TechTargt eBook to see how you can leverage intent data to achieve sales and marketing objectives in every stage of the sales funnel, and support a revenue-rich ABM strategy.
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What is Voice Intelligence (Vi) and its top 6 use cases?
By: T-Mobile for Business
Type: eBook
Business-grade of Voice Intelligence (Vi) tools go beyond the basic capabilities of their consumer counterparts to help run automated call centers and enhance consumers’ e-commerce experiences. Dive into this e-book to understand the ins and outs of Vi, as well as 6 ways of using Vi to improve your business.
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Computer Weekly – 29 May 2018: Tech's role in tackling humanitarian crises
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we learn about how mobile connectivity is a lifeline for Syrian refugees in Turkey, thanks to the mobile network operators in that country. And our latest buyer's guide examines how modern network security enables digital transformation at a range of companies. Read the issue now.
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Geospatial intelligence on the move
By: TechTarget ComputerWeekly.com
Type: Essential Guide
By having access to a centralised geographic information system (GIS), valuable context can be added to an organisation's existing data assets which can be accessed by any mobile worker, including the field force.
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5 CEM tips from Walter White
By: TechTarget Customer Experience
Type: eGuide
Access this expert e-guide to learn more about customer experience management through the experiences of fictional character Walter White from the popular television series "Breaking Bad." Read on to learn how Kimberly Samuelson of Laserfiche, draws parallels between marketing strategies and the illegal drug business.
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Interactive Marketing eBook: It’s all about the Journey
By: TechTarget Customer Experience
Type: eBook
No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey.