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CSO Insights Summary Report: The Impact of Sales Process and CRM on Optimizing Sales Effectiveness

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Declutter your sales tools and applications

The abundance of sales tools that has negatively affected the output of sales departments:

According to a recent survey by Accenture PLC, 55% of sales reps found using their company's sales tools to be more challenging than useful for sales performance. And 59% of sales reps said they had too many sales tools.

This expert e-guide reveals the importance of working backwards with what you want to accomplish and what you want to do with your data and how AI and automation can play a helpful role within your sales process.

These are also closely related to: "CSO Insights Summary Report: The Impact of Sales Process and CRM on Optimizing Sales Effectiveness"

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    Sales analytics tools can not only enhance the results of sales reps and managers, but they can also transform the roles of all of the members of the sales team. The upside of introducing sales analytics tools is that the process is easy. The downside is that transitioning roles is not always so easy.

    This e-guide, written by Scott Robinson (Director of BI at Lucina Health), explains why sales teams can be resistant to analytics tools, and discusses the impact of analytics on:

    • Sales teams
    • Sales managers
    • Customers 

  • Empower your sales team with an AI-powered CRM

    Facing sales productivity challenges, companies are looking for new ways to enhance seller understanding of customers and interaction personalization. Therefore, they need a customer relationship management (CRM) solution that offers automation and built-in artificial intelligence (AI) capabilities.

    In this e-book, you’ll discover how AI is impacting sales operations and how your organization can start unlocking the benefits of an AI-powered CRM.

    Read on to learn how you can optimize sales efforts through intelligent reporting, data-driven decision-making, and a guided sales approach.

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