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The Five Engines of eCRM

Cover
Learn about the emergence of electronic Customer Relationship Management (eCRM) and how companies can offer one-to-one service to millions of customers using eCRM technology in these two papers. "The Five Engines of eCRM" details the five essential engines required to launch eCRM, analyzes significant trends affecting the eCRM phenomenon and includes valuable insights on both business implications and technology issues. Lastly, it details performance characteristics for each of the five engines that together constitute a robust, scalable platform for eCRM.
Vendor:
MicroStrategy Incorporated
Posted:
01 Nov 2000
Published:
01 Jan 1999
Format:
PDF
Length:
26 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.