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How do you leverage the architecture you have today to achieve a better future state?
This is the question that CrossFit faced when working to access customer data from a divided stack of MySQL databases and homegrown syncing scripts.
This webinar discusses CrossFit’s evolution from a siloed, batch-based system to an integrated, event-driven architecture that is built on a foundation of Twilio Segment and Snowflake.
You’ll learn how to:
- Assess your customer data maturity
- Roadmap your modern data foundation journey
- Use rETL to go beyond data collection and into data-sharing with tools like Salesforce
- Leverage a mix of current and next-generation tools to improve customer experiences