Dr. Pepper Snapple Group makes customer registrations easy

Everyone Wins When Registration Is Easy

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With the growing popularity and use of social networks within their audience, the Dr. Pepper Snapple Group (DPSG) saw a greater opportunity to interact with consumers on their terms by streamlining initial engagement processes across their brands (like 7UP, Canada Dry, Root Beer etc.).

In this case study, learn how the DPSG is leveraging a customer identity management platform to:

  • Facilitate a seamless registration process for fans
  • Welcome back returning visitors with a one-click login experience
  • Provide a personalized experience on brand sites
  • And more
Vendor:
Janrain
Posted:
05 Dec 2017
Published:
05 Dec 2017
Format:
PDF
Length:
3 Page(s)
Type:
Case Study
Language:
English
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