How data personalization benefits everyone

Get Up Close and Personal with Customers

Cover

When companies use customer data correctly, they can increase customer satisfaction with personalization and grow revenue. But implement the wrong strategy and that personalization looks like spam and turns off customers.

Explore how to use all aspects of the business to mine the right data from sources such as customer identity, previous purchases and browsing behavior. Then learn how to leverage that information to retain customers and their experience.

See how a business can use personalization to:

  • Learn more about the customers' needs and goals
  • Remove friction for customers at the sign-in stage
  • Increase customer acquisition rates
Vendor:
Janrain
Posted:
04 Dec 2017
Published:
04 Dec 2017
Format:
PDF
Length:
20 Page(s)
Type:
White Paper
Language:
English
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