How to create contextual insight and improve customer data

The Challenges of Gaining Contextual Insight

Cover

Harnessing data to create contextual insights is the bedrock of creating holistic end-to-end experiences that result in long-term, repeat customers. In an ever more digitally disrupted world, this is the key imperative—and a key challenge—for organizations. 

Brands and customers are in constant digital conversation. But are both parties getting the best value out of these exchanges?

Sitecore commissioned independent market research company Vanson Bourne to investigate the data challenges that brands face today.

Uncover the key findings about the challenges in trying to create better customer experiences, including:

  • Pressure to make better use of the data collected
  • Data collection of the right customers
  • Capability gaps in analytics solutions
  • And more
Vendor:
Sitecore
Posted:
13 Nov 2017
Published:
13 Nov 2017
Format:
PDF
Length:
11 Page(s)
Type:
White Paper
Language:
English
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