8 key steps to take to find a context marketing platform

Context Marketing: Lessons from Dollywood

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Dollywood, a world-class theme park nestles in the Great Smoky Mountains, realized it needed to build digital relationships with its customers and prospects based on context about them.

This case study explores how Dollywood is leveraging content marketing technology to deliver more tailored experiences.

Learn 8 key steps your business should take when finding a context marketing platform, as well as 6 Dollywood takeaways for fellow context marketers, including:

  • Define and align your goals
  • Plan and prioritize your KPIs
  • Analyze your inbound channels
  • And more
Vendor:
Sitecore
Posted:
10 Nov 2017
Published:
10 Nov 2017
Format:
PDF
Length:
30 Page(s)
Type:
Case Study
Language:
English
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