How to manage personalization data for marketing

The New Age of Communications

Cover

34% of digital marketers are now using personalized data, such as name, gender, and location to give their customers a more unique and personal experience. Seemingly small ways to stand out such as this are hugely important to the success of your brand.

Managing this data is equally as important. If you were to tailor outreach to a customer who you thought lived in Los Angeles, but actually lives in New York, you could end up with some very confused clients.

Access this white paper to learn how you can manage your personalization data to enhance your customers’ experience.

Vendor:
Censhare
Posted:
19 Sep 2017
Published:
19 Sep 2017
Format:
PDF
Length:
14 Page(s)
Type:
White Paper
Language:
English
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