Your guide to journey mapping

Journey Mapping: An Outside-in Approach to Delivering Great Customer Experiences

Cover

As customers become more integrated and connected to your business and systems via the web, and mobile platforms, serving their needs likewise becomes more important.

In this digitally disrupted environment, journey mapping your customer’s buying cycle could be the best way to nurture customer loyalty.

But just what is journey mapping? Answer this question and more inside, where you’ll learn :

  • How journey maps improve customer experience
  • Which specific journeys you should be focusing on
  • A tactical 4 step approach to journey mapping research and discovery
  • And more
Vendor:
Genesys
Posted:
24 Aug 2017
Published:
24 Aug 2017
Format:
PDF
Length:
15 Page(s)
Type:
White Paper
Language:
English
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