Updating analytics for IoT: Insights for reaching connected customers

IoT in Retail: Engaging the Connected Customer

Cover

IoT enables customer-facing organizations to do 3 basic things better and faster:

  1. Sense who customers are and what they’re doing
  2. Understand customer behavior and preferences
  3. Act on that insight to create more engaging customer experiences

This white paper explores how retailers can optimize their management of IoT data to anticipate customer needs and engage them where they choose to connect – mobile, in-store, or online.

Find out how to update your analytics strategy to handle streaming data and IoT volumes in order to generate insights that empower you to keep up with today’s connected customer. 

Vendor:
SAS
Posted:
08 Jun 2017
Published:
31 Dec 2016
Format:
PDF
Length:
8 Page(s)
Type:
Research Content
Language:
English
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