CEM Trends in Government and the Public Sector: Serving a New Generation of Citizens

CEM Trends in Government and the Public Sector: Serving a New Generation of Citizens

Cover

In a world where customer is king, it’s imperative to find a way to engage and ensure positive customer experiences across multiple channels – including web, mobile, and in-store.

This e-book explores the results of an Aberdeen Group survey that polled 162 organizations regarding trends and best practices for customer experience management (CEM), with a specific focus on government and the public sector.

Learn how to:

  • Use a customer journey map
  • Make social media a part of your CEM strategy
  • Align with customer expectations by using KPIs and analytics
  • And more
Vendor:
SAP Hybris
Posted:
01 Jun 2017
Published:
01 Jun 2017
Format:
PDF
Length:
9 Page(s)
Type:
Research Content
Language:
English
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