Search engine marketing: Optimize ad bidding with automation

Are You Still Bidding Like It's 2007? Why Conventional Bidding Methods Leave Money on the Table

Cover

Search engine marketing (SEM) has grown increasingly complex, leading many organizations to automate a large portion of their essential processes.

And while many of the creative aspects – from generating ad copy to optimizing keywords and managing customer relationships – may be well in hand, one area that’s often in want of improvement is bidding for ad positions.

This white paper explores the complexities of bidding as a data-driven marketing and retail process. Learn about the concept of automated high-frequency bidding and how it helps optimize your SEM strategy. 

Vendor:
[24]7.ai
Posted:
29 Mar 2017
Published:
31 Dec 2016
Format:
PDF
Length:
8 Page(s)
Type:
White Paper
Language:
English
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