4 customer data problems and how to mitigate them

How to Transform Your Business and Customer Experiences by Connecting Data

Cover

As an attempt to deliver better customer experiences, over the years, organizations have tried to:

  • Implement point solutions
  • Invest in internal builds or big-data initiatives
  • Leverage tools from cloud provider

While these tactics provide relief in some channels and campaign initiatives, they do not solve the underlying problem: Fragmented data.

Taking a universal approach to customer data can allow organizations to address the numerous issues that stem from fragmented data.

In this paper, 4 of them are explored. In addition to identifying if your business struggles with these issues, gain ideas on how to mitigate them.

Vendor:
Tealium
Posted:
27 Mar 2017
Published:
27 Mar 2017
Format:
PDF
Type:
White Paper
Language:
English
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