11 key features of a solid customer data strategy

The 11 Core Functionalities of a Successful Data Strategy

Cover

According to the Walker Sands State of Technology 2017 report, only 16% of marketing suite users say data is the only tool they use – and it’s more fragmented than ever.

This has led to increased operational lag and poor CX.Strategists should build their plans around data flexibility and real-time data access.

This paper provides a roadmap for implementing a universal approach to data that lays the foundation to provide a world-class customer experience today, while maintaining the flexibility to adapt to new technologies and behaviors in the future.

Vendor:
Tealium
Posted:
27 Mar 2017
Published:
27 Mar 2017
Format:
PDF
Type:
White Paper
Language:
English
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