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Customer experience and engagement are the latest and greatest concerns of the modern marketer, having traditionally been the area of the contact center.

But while marketing is embracing a customer-centric, multichannel universe, the contact center is lagging behind.

Learn why your contact center needs closer integration with marketing, and how to achieve it.

Discover:

• The axis of the customer centric business model
• 5 rules of integrating your contact center with marketing
• 7 essential features of a marketing-integrated contact center
• A case study: How tele-services provider Expert Planet helps US brands maximize the value of their marketing plans 

Vendor:

Intrado

Posted:

Apr 1, 2021

Published:

Mar 23, 2017

Format:

PDF

Type:

White Paper