Report: Understanding The New Customer Landscape in Retail

Report: Understanding The New Customer Landscape in Retail

Cover

With seemingly unlimited access and knowledge, consumers control the terms of retailer engagement.

Retailers need to effectively extend their brand experience to reach customers wherever they may be and whenever they want.

In this industry report, learn about the trends, attitudes and technologies shaping the customer landscape.  

Coverage includes:

  • The evolution of the omni-channel experience
  • The impact on the retailer vs. the consumer
  • How mobile is used as a force multiplier
  • Which engagement platforms dominate the landscape
  • 5 things to know about your consumers now
  • A 6-part roadmap to help you achieve CEM success
Vendor:
Salesforce.com
Posted:
16 Feb 2017
Published:
16 Feb 2017
Format:
PDF
Length:
13 Page(s)
Type:
Research Content
Language:
English
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