Data Monetization Strategies Add New Business Opportunities, IT Needs

Data Monetization Strategies Add New Business Opportunities, IT Needs

Cover

Most companies have data monetization opportunities they could exploit, according to MIT researchers Barbara Wixom and Jeanne Ross.

But a clear strategy and long-term plan are crucial to getting the desired benefits, such as increased sales and stronger customer loyalty.

In this expert handbook, discover the guidance you need to build a clear data monetization strategy.

Vendor:
SearchBusinessAnalytics
Posted:
27 Jan 2017
Published:
01 Feb 2017
Format:
PDF
Length:
17 Page(s)
Type:
eBook
Language:
English
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