The Untapped Benefits Of Proactive Customer Communication

The Untapped Benefits Of Proactive Customer Communication

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An August 2016 Forrester Research study found that 65% of organizations today have prioritized proactive customer communication to keep their customers informed about their account, products and services.

Read this report to see the results of proactive omnichannel engagement according to 305 IT and business leaders. Examples below:

  • 40% respondents saw higher customer satisfaction
  • 37% reported increased overall revenue
  • 31% experienced savings on agent costs
Vendor:
Genesys
Posted:
29 Dec 2016
Published:
31 Oct 2016
Format:
PDF
Length:
12 Page(s)
Type:
Analyst Report
Language:
English
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