Multimedia Ad Sales: What to Expect in New Age of Digital Advertising

Multimedia Ad Sales: What to Expect in New Age of Digital Advertising

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Digital is going to overtake traditional advertising spending in a few years. Marketers are adjusting their plans to adapt to this trend, changing from media-driven to results-driven approaches.

But what results are they expecting to see? How will insights gleaned from data drive the new marketing practices?

Access this data sheet to learn what to expect from the new age of digital advertising and what to look for in a multimedia ad sales tool. Learn about the tools that marketers will be using and the demands in efficiency, predictability and measurability that they'll be expecting to work with.

Vendor:
Accenture
Posted:
14 Nov 2016
Published:
14 Nov 2016
Format:
PDF
Type:
Data Sheet
Language:
English
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