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Research Results: Why Great Apps Pay Off and Good Apps Aren't Good Enough

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85% of consumers’ time on their smartphones is spent within apps; and 84% of that time is spent in just 5 apps or fewer, with the average user accessing just 25 apps each month. Your opportunities to engage potential customers with your business’ app are limited, so it’s essential that you create an extraordinary experience to draw users in and transform views into revenue.

In this webcast, Julie Ask, Vice President and Principal Analyst at Forrester Research, reveals the eye-opening results of a recent study on why great apps pay off, and good apps just aren’t good enough. Watch now to ensure that you’re delivering a truly compelling mobile experience to your customers, including the following insights:

  • The 3 qualities that users look for in mobile apps
  • Great vs. good apps: 5 major differences
  • The potential revenue impact of a truly great app
  • And more
Vendor:
IBM
Premiered:
Nov 6, 2015
Format:
PDF
Type:
Webcast
Language:
English

This resource is no longer available.