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Improve Service with a Single View of the Customer
Adopting a customer relationship management (CRM) solution is the only way to acquire correct, complete data that will reveal what customers bought, why and when they bought, and whether or not they’re happy with their purchases.
However, you also need the right data management strategy to ensure CRM solution success.
Explore this informative white paper to uncover the impact of cloud master data management (MDM) on CRM success, as well as the 5 stages of the customer lifecycle.