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Enhance the 360 Degree View of Your Customer
A common problem among customer service representatives is receiving a call from a customer claiming another representative had promised them something earlier – and there is no record of such a customer or offer. Not wanting to risk losing the customer, the representative scrambles through numerous systems to find the missing link of information.
Fortunately, IBM believes they have developed a solution to address this challenge of having too much information stored in too many different applications, management systems and data silos.
Access this white paper learn about the master data management (MDM) system capable of delivering a 360-degree view of both structured and unstructured data, so you can better assist your customers.