Channel Engagement is in the Hands of Consumers

Channel Engagement is in the Hands of Consumers

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The vast majority of consumers (us included) are usually never more than a few feet away from our smartphones if it’s not already in our hands. This has created waves for organizations trying to catch up to the age of mobility.

To make matters worse, the mobile generation demands a seamless journey between both on and offline touch points – not to mention they expect your brand to move with them and be on call when and where they need you.

Access this concise resource to learn how you should approach your content strategy from your target’s point of view, and uncover recommendations including:

  • Ensure your content is ready for and tested on any device
  • Focus on the experience instead of individual channels and adjust strategies to match
  • And more
Vendor:
SDL
Posted:
06 Aug 2014
Published:
06 Aug 2014
Format:
PDF
Length:
1 Page(s)
Type:
White Paper
Language:
English
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