Channels are Irrelevant

Channels are Irrelevant

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The digital era we live in enables customers to have what they want, when they want it – but not without countless organizations making drastic changes to accommodate omni-channel engagement and provide a seamless journey between all touch points.

This exclusive white paper reveals the results of a study which investigated how digital channels, social media and mobile communications have changed the way consumers interact with brands, and discovered that:

  • 58% said they expect to engage with a company whenever they choose and via whichever channel they choose
  • 67% said they touch 2 different devices daily
  • On average, a consumer touches their smartphones 43 times per day
  • And much more

Read on to find out how your organization should approach the age of omni-channel engagement.

Vendor:
SDL
Posted:
07 Aug 2014
Published:
07 Aug 2014
Format:
PDF
Length:
4 Page(s)
Type:
White Paper
Language:
English
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