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The New Way Consumers Interact With Brands: Omni-Channel Engagement
Thanks to the development of digital devices, customers now expect to get what they want, when they want it – and it’s up to organizations to respond to such high demands by creating a seamless journey between all touch points.
This valuable eBook explores the results of a recent study which investigated how digital channels, social media and mobile communications have changed the way consumers interact with brands.
Read on to find out how your organization should approach the age of omni-channel engagement.