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Omni-Channel Engagement: How New Tools Have Changed Customer Interactions

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Customers want what they want, when they want it – and because we live in an age of omni-channel engagement, organizations need to respond to customer demands by creating a seamless journey between all touch points.

This resource exposes the results of a recent study which investigated how digital channels, social media and mobile communications have changed the way consumers interact with brands, and discovered that:

  • 58% said they expect to engage with a company whenever they choose and via whichever channel they choose
  • 67% said they touch 2 different devices daily
  • On average, a consumer touches their smartphones 43 times per day
  • And much more

Read on to find out how your organization should approach the age of omni-channel engagement. 

Vendor:
SDL
Posted:
06 Aug 2014
Published:
06 Aug 2014
Format:
PDF
Length:
17 Page(s)
Type:
Research Content
Language:
English

This resource is no longer available.