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Omni-Channel Engagement: How New Tools Have Changed Customer Interactions
Customers want what they want, when they want it – and because we live in an age of omni-channel engagement, organizations need to respond to customer demands by creating a seamless journey between all touch points.
This resource exposes the results of a recent study which investigated how digital channels, social media and mobile communications have changed the way consumers interact with brands, and discovered that:
- 58% said they expect to engage with a company whenever they choose and via whichever channel they choose
- 67% said they touch 2 different devices daily
- On average, a consumer touches their smartphones 43 times per day
- And much more
Read on to find out how your organization should approach the age of omni-channel engagement.