Channels Are Irrelevant

Channels Are Irrelevant

Cover

Customers want what they want, when they want it – and because we live in an age of omni-channel engagement, organizations need to respond to customer demands by creating a seamless journey between all touch points.

This resource exposes the results of a recent study which investigated how digital channels, social media and mobile communications have changed the way consumers interact with brands, and discovered that:

  • 58% said they expect to engage with a company whenever they choose and via whichever channel they choose
  • 67% said they touch 2 different devices daily
  • On average, a consumer touches their smartphones 43 times per day
  • And much more

Read on to find out how your organization should approach the age of omni-channel engagement. 

Vendor:
SDL
Posted:
06 Aug 2014
Published:
06 Aug 2014
Format:
PDF
Length:
17 Page(s)
Type:
Research Content
Language:
English
Already a Bitpipe member? Login here

Download this Research Content!

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy