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Ditching the Status Quo: Embracing Customization from Campaigns to Engagement
Today’s customers are more difficult to please than ever – which makes a marketer’s job much more complicated. The customers call all the shots by evaluating products and services on their own terms, and they expect the purchase process to conform to their individual preferences.
In order to accommodate the strenuous demands of today’s customers, organizations need to adopt various forms of communication and content for each and every decision stage and channel to fuel revenue growth – and customer satisfaction.
Explore this informative resource for related discussions on:
- What you risk by sticking with what you’ve always done
- Today’s challenge: why the status quo just doesn’t cut it
- And more