Customer Service Analytics: Exploit Data To Improve The Customer Experience

Customer Service Analytics: Exploit Data To Improve The Customer Experience

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Proactive customer service is a must to differentiate your organization in the eyes of customers. Service analytics users decrease their customer care costs year-over-year.

Aberdeen surveyed 233 organizations regarding their customer experience management (CEM) programs. This report will illustrate how companies using analytics as part of customer service activities perform compared to those without analytics. It will also outline key capabilities that enable effective use of analytics in converting customer and interaction data into actionable insights. Read on to find out about the benefits of customer service analytics, including:

  • Customer satisfaction
  • Operational efficiency
  • Financial performance
  • And more!
Vendor:
IBM
Posted:
04 Aug 2014
Published:
30 Apr 2014
Format:
PDF
Length:
13 Page(s)
Type:
White Paper
Language:
English
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