Customer Service Analytics: Exploit Data To Improve The Customer Experience

Customer Service Analytics: Exploit Data To Improve The Customer Experience

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Customer service analytics comprises Business Intelligence (BI), real-time analytics, and predictive analytics. Not taking advantage of this triple-threat nixes effective decisions based on data, as well as the so-called "customer win-back rate."

Access this rich white paper to get a first-hand look at survey results from objective business researchers. These consultants investigated the outcomes of 233 organizations regarding their Customer Experience Management (CEM) programs. Read on to discover the benefits of customer service analytics, including:

  • Customer satisfaction
  • Operational efficiency
  • Financial performance
  • And more!
Vendor:
IBM
Posted:
04 Aug 2014
Published:
30 Apr 2014
Format:
PDF
Length:
13 Page(s)
Type:
White Paper
Language:
English
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