Next-Generation Customer Experience Management

Next-Generation Customer Experience Management

Cover

As new technology allows customers to access extensive information on your company and products before ever interacting with your business, your buyer-seller relationship is transforming. As such, customer experience management (CEM) must also change.

This exclusive whitepaper covers the results of a study examining how this landscape is evolving as a result of these empowered customers.

Read on to learn about the new definition of CEM, find some CEM case studies and recommendations for what you should do next and more.

Vendor:
IBM
Posted:
30 Jul 2014
Published:
13 Mar 2013
Format:
PDF
Length:
16 Page(s)
Type:
White Paper
Language:
English
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