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The Power of Customer Context Beyond Campaigns: Build a Contextual Marketing Engine

Cover

Unfortunately, campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage now, you must be able to deliver self-perpetuating cycles of real-time, two-way insight-driven interactions with individual customers—so what do you need to do?

The following white paper explores the current state of effectiveness of current marketing campaigns and presents the need of contextual marketing engines. Learn how this technology can create highly-engaging environments for customer interaction, can yield actionable customer data, and much more. 

Vendor:
IBM
Posted:
14 Jul 2014
Published:
14 Jul 2014
Format:
PDF
Length:
20 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.