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The new frontier for personalized customer experience
Today’s customers are well-informed and empowered by information—and well, they have become quite the experts on what an exceptional web experience should entail. So to serve these customers, you have to develop a customer-centric intelligence strategy—but how?
The following white paper explores the need for businesses to implement a customer-centric view to their analytics and intelligence strategy. Also learn about a customer intelligence solution that can help create personalized and relevant experiences for individual customers, ultimately driving satisfaction and revenue.