The new frontier for personalized customer experience

The new frontier for personalized customer experience

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Today’s customers are well-informed and empowered by information—and well, they have become quite the experts on what an exceptional web experience should entail. So to serve these customers, you have to develop a customer-centric intelligence strategy—but how?

The following white paper explores the need for businesses to implement a customer-centric view to their analytics and intelligence strategy. Also learn about a customer intelligence solution that can help create personalized and relevant experiences for individual customers, ultimately driving satisfaction and revenue. 

Vendor:
IBM
Posted:
16 Jul 2014
Published:
16 Jul 2014
Format:
PDF
Length:
12 Page(s)
Type:
White Paper
Language:
English
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