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The New Frontier for Personalized Customer Experience
Today’s customers are well-informed and empowered by information—and well, they have become quite the experts on what an exceptional web experience should entail. So to serve these customers, you have to develop a customer-centric intelligence strategy—but how?
The following white paper explores the need for businesses to implement a customer-centric view to their analytics and intelligence strategy. Receive an overview of predictive customer intelligence and how it lends itself to creating personalized and relevant experiences for individual customers, ultimately driving satisfaction and revenue.