Connect MDM Investments to Business Value

Connect MDM Investments to Business Value


Your company’s management may know they have a “data problem,” but chances are they don’t understand the scope and financial impact of the issue.
But you do. You know that data underpins everything in your business—from customers and partners to employees and operations. This makes bad data a big problem. So how do you communicate the true cost of bad data? Build a business case.

“Recipe for C-Level Buy-In to MDM” details how to frame and build your investment proposal so that it resonates with your company’s business leaders.
You’ll learn how to:

  • Quantify the costs of bad data in terms of expense drain and opportunity cost
  • Correct the “easy fix” myth many executives share
  • Build your case around line-of-business benefits that execs understand

You need a compelling business case to provide the motivation and prioritization for master data management projects in your company. Download “Recipe for C-Level Buy-In to MDM” now to learn how to connect MDM investments with business value.

10 Jul 2014
31 Mar 2014
14 Page(s)
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