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IT Services Company Improves CRM Efficiency, Enhances Productivity by More Than 50 Percent

Cover
Godrej Infotech Ltd (GITL), an IT consulting and software services provider, was relying on an in-house developed CRM system that was becoming more and more difficult to support. Inflexibility and lack of a central customer database were resulting in inefficiencies and inaccurate data.
This brief case study explains how GITL replaced their aging CRM system with a new technology that provided easier access to customer information with customized dashboards and detailed reports. Discover the benefits they experienced as a result, including:
  • 50% reduction in reporting time
  • 75% improvement in lead-to-opportunity conversion rate
  • Improved frontline efficiency and effectiveness
  • And more
Vendor:
Microsoft India
Posted:
10 Jul 2014
Published:
31 Jan 2011
Format:
PDF
Length:
4 Page(s)
Type:
Case Study
Language:
English

This resource is no longer available.